Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Vol. 2 No. 2 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)

Dampak Iklan Terhadap Penjualan Perusahaan PT. Sido Muncul Tbk (2021—2024)

Husni Mubarok (Unknown)
Diana Oktavia Lestari (Unknown)
Tiara Zettira Rahma (Unknown)
Adinda Kusuma Wardani (Unknown)
Rofiah Fauziah (Unknown)
Marsya Anisa Putri Pohan (Unknown)

Article Info

Publish Date
02 Jun 2025

Abstract

The purpose of this research is to examine the influence of advertising impact on sales at PT Sido Muncul Tbk 2021-2024. In a competitive business environment, advertising plays an important role in introducing products and creating brand image. As for this research using quantitative approach. The results of this study indicate that advertising has a positive and significant impact on increasing sales. The findings confirm how important an effective advertising strategy is in supporting the company's business growth.

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Journal Info
Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Website

Abbrev

JIEAP

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP) Dengan e-ISSN : 3046-9422, p-ISSN : 3046-8752 merupakan jurnal yang dikhususkan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Maret, ...