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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Marsya Anisa Putri Pohan
Unknown Affiliation
Economics, Econometrics & Finance

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Dampak Iklan Terhadap Penjualan Perusahaan PT. Sido Muncul Tbk (2021—2024) Husni Mubarok; Diana Oktavia Lestari; Tiara Zettira Rahma; Adinda Kusuma Wardani; Rofiah Fauziah; Marsya Anisa Putri Pohan
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 2 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i2.1029

Abstract

The purpose of this research is to examine the influence of advertising impact on sales at PT Sido Muncul Tbk 2021-2024. In a competitive business environment, advertising plays an important role in introducing products and creating brand image. As for this research using quantitative approach. The results of this study indicate that advertising has a positive and significant impact on increasing sales. The findings confirm how important an effective advertising strategy is in supporting the company's business growth.
Co-Authors Adinda Kusuma Wardani Diana Oktavia Lestari Husni Mubarok Rofiah Fauziah Tiara Zettira Rahma