This study aims to analyze the factors that influence farmers’ interest in adopting healthy cultivation (BTS) of rice (Oryza sativa L.) in Tirtomartani Village, Kalasan Subdistrict, Sleman Regency. A quantitative approach was used, involving 64 farmer respondents who had adopted healthy cultivation practices. Data were analyzed using multiple linear regression to examine the effect of non-formal education, agricultural extension support, government support, and market access on farmers’ interest. The results showed that only two variables had a significant effect: non-formal education and government support. This indicates that increased participation in training and extension activities, as well as strong government involvement through supportive policies and infrastructure, play a critical role in encouraging farmers to adopt healthy and sustainable rice farming practices. These findings are expected to serve as a reference for agricultural extension agents, policymakers, and related stakeholders in designing effective empowerment programs.Keywords: Interest, Healthy Cultivation, Rice, Non-Formal Education, Government Support.
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