AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM

THE INFLUENCE OF STORE ASSOCIATES ON BOOK PURCHASE DECISIONS AT GRAMEDIA BOOKSTORE LIPPO PLAZA KENDARI

Azis Muthalib, Dzulfikri (Unknown)
Conny, Conny (Unknown)

Article Info

Publish Date
30 May 2025

Abstract

This study aims to determine and explain the influence of store associates on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. The population in this study consists of all customers at Gramedia Bookstore Lippo Plaza Kendari. The sample for this study is 60 customers from the bookstore. This research employs simple linear regression analysis. The results indicate that store associates have a positive and significant influence on book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. An increase in the quality of store associates positively and significantly affects the improvement of book purchase decisions at Gramedia Bookstore Lippo Plaza Kendari. This finding shows that well-performing store associates contribute to the enhancement of purchase decisions.

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Journal Info
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Website

Abbrev

attariiz

Publisher

Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam (E-ISSN: 2828 - 3813) is a quarterly journal that is published in February, May, August, and November. AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam seeks Review articles, Case reports and original contributions from all areas of: Islamic Economics and ...