JaManKu : Jurnal Manajemen dan Kewirausahaan
Vol. 5 No. 02 (2024): Artikel Februari 2024

PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA PT. BANK TABUNGAN NEGARA MEDAN

Rahmawanty, Annisa (Unknown)

Article Info

Publish Date
24 Apr 2025

Abstract

This research aims to study and analyze the effect of service quality and trust on customer loyalty at PT. Bank Tabugan Negara Medan. Research methodology used is descriptive method of analysis and multiple linier. Data processing were performed using SPSS (Statistical product service solution) 19.00 for windows. Result showed that significant effect of service quality on customer loyalty PT.Bank Tabungan Negara Medan. Value sig 0,000 < 0,05. Confidence significant effect on customer loyalty PT.Bank Tabungan Negara Medan. Value sig 0,000 < 0,05

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Journal Info
JaManKu : Jurnal Manajemen dan Kewirausahaan
Website

Abbrev

JaManKu

Publisher

Universitas Harapan Medan

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Description

JamanKu : Jurnal Manajemen dan Kewirausahaan aims to: 1. Promote recent research results on Management and or Entrepreneurship. 2. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, ...