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All Journal JaManKu : Jurnal Manajemen dan Kewirausahaan
Rahmawanty, Annisa
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA PT. BANK TABUNGAN NEGARA MEDAN Rahmawanty, Annisa
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol. 5 No. 02 (2024): Artikel Februari 2024
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v5i02.1091

Abstract

This research aims to study and analyze the effect of service quality and trust on customer loyalty at PT. Bank Tabugan Negara Medan. Research methodology used is descriptive method of analysis and multiple linier. Data processing were performed using SPSS (Statistical product service solution) 19.00 for windows. Result showed that significant effect of service quality on customer loyalty PT.Bank Tabungan Negara Medan. Value sig 0,000 < 0,05. Confidence significant effect on customer loyalty PT.Bank Tabungan Negara Medan. Value sig 0,000 < 0,05
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