Al-Musthofa: Journal of Sharia Economics
Vol. 8 No. 1 (2025): Al-Musthofa: Journal of Sharia Economics

Peran Analisis Swot dalam Upaya Penyusunan Strategi Bisnis Usaha Kecil dan Menengah di Kabupaten Tuban

Siswoyo (Unknown)
Nur Hidayatul Istiqomah (Unknown)

Article Info

Publish Date
13 Nov 2025

Abstract

The industrial revolution encourages individuals to think critically and creatively in implementing entrepreneurship, especially through micro, small, and medium enterprises (UMKM), which are currently promising business potential. The rapid growth of UMKM increases competition in Tuban Regency, encouraging the need for a business strategy that can provide a competitive advantage. This qualitative research uses interviews and literature studies to gather appropriate facts. Results of the analysis SWOT shows that UMKM in Tuban Regency are in Quadrant I, indicating a great opportunity that can be utilized with their strengths. The implemented strategy supports aggressive growth, allowing UMKM to maximize their potential in taking opportunities and competing effectively with other competitors.

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Journal Info
Al-Musthofa: Journal of Sharia Economics
Website

Abbrev

musthofa

Publisher

Institut Agama Islam Tarbiyatut Tholabah Lamongan

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

This journal contains writings of research results or theoretical studies related to sharia economics, sharia finance and sharia banking.This journal is published by the Faculty of Economics and Islamic Business IAI Tarbiyatut Tholabah Lamongan. This journal is published in 2 (two) editions every ...