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Repurchase Intention of Total Detergent: Halal Label and Brand Image Nur Hidayatul Istiqomah; Ahmad Miftahur Rohim
Annals of Management and Organization Research Vol. 3 No. 3 (2022): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i3.1363

Abstract

Purpose: The aim of the study was to investigate whether the halal label and overall reputation of the Total detergent brand influenced consumers' intentions to buy the product again. explain longer. Research methodology: To do this, the researchers used multiple linear regression analysis on a sample of 120 users in the Lowokwaru district of Malang City. The sample was selected using a questionnaire. Results: The results of the study showed that both the overall image of the brand and the perception of the halal label had an impact on the consumers' intention to purchase the product again in the future. Limitations: This research location is only in Lowokwaru district or Malang City and uses three variables Contribution: The finding would help the Detergent company to analyze customers’ repurchase intention. Suggestion: For future researchers, it is hoped that they can use or add other variables so that further research can develop more and add broader insights so that they will get better research results.
Does Brand Image and Attributes of Selecta Park Influence Revisit Intention through Satisfaction as a Mediating Variable? The Case of Toursm Park’s Visitors Nur Hidayatul Istiqomah; Ratih Juliati; Djoko Sigit Sayogo
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.25244

Abstract

The purpose of this study is to investigate the relationship between visitors' intention to revisit Selecta Tourism Park in Batu City and the brand image of the destination, the destination's attributes, and their satisfaction as a customer. The study aims to examine whether customer satisfaction mediates the relationship between these factors and visitors' intention to revisit the park. The sampling technique for this study used random sampling of 170 visitors to her Selecta Tourism Park for partial least squares data collection and analysis. The findings of this study reveal several significant relationships. Firstly, there is a direct positive influence of customer satisfaction, destination brand image, and destination attributes on visitors' intention to revisit the park. Secondly, destination attributes and destination brand image have a positive impact on customer satisfaction. Lastly, there is an indirect effect of destination brand image and destination attributes on visitors' intention to revisit the park through customer satisfaction as a mediating variable
Penggunaan Media Sosial dalam Pemasaran Ekonomi Syariah: Analisis Tentang Studi Literatur tentang Tren dan Dampaknya Nur Hidayatul Istiqomah
Bertuah Jurnal Syariah dan Ekonomi Islam Vol. 4 No. 1 (2023): Bertuah: Jurnal Syariah dan Ekonomi Islam
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jsie.v4i1.585

Abstract

Penelitian ini bertujuan untuk menganalisis penggunaan media sosial dalam pemasaran ekonomi syariah melalui analisis studi literatur tentang tren dan dampaknya. Dalam era digital yang terus berkembang, media sosial telah menjadi komponen integral dalam strategi pemasaran di berbagai sektor, termasuk ekonomi syariah. Namun, dalam konteks ini, masih ada kebutuhan untuk memahami tren terkini dan dampaknya secara khusus dalam ekonomi syariah. Metode penelitian ini adalah analisis studi literatur yang melibatkan pencarian, pemilihan, dan sintesis artikel-artikel ilmiah terkait penggunaan media sosial dalam pemasaran ekonomi syariah. Melalui analisis ini, penelitian ini mencari tren terkini dalam penggunaan media sosial dalam pemasaran ekonomi syariah serta mengevaluasi dampaknya terhadap perilaku konsumen dan paradigma pemasaran yang ada. Hasil penelitian menunjukkan bahwa penggunaan media sosial dalam pemasaran ekonomi syariah memberikan peluang besar untuk memperluas jangkauan, membangun keterlibatan yang lebih baik, dan menciptakan kesadaran yang lebih luas tentang produk dan layanan yang sesuai dengan prinsip-prinsip ekonomi syariah. Tren terkini meliputi strategi pemasaran yang kreatif, seperti konten berbasis nilai-nilai syariah, kampanye yang melibatkan influencer, dan penggunaan fitur-fitur media sosial yang sedang populer. Dampak penggunaan media sosial dalam pemasaran ekonomi syariah meliputi perubahan perilaku konsumen, meningkatnya kesadaran merek, peningkatan keterlibatan konsumen, serta pergeseran paradigma pemasaran yang lebih berfokus pada hubungan jangka panjang dengan konsumen. Namun, penelitian juga mengidentifikasi tantangan, seperti kekhawatiran terhadap keamanan dan privasi data, yang perlu diperhatikan dalam penggunaan media sosial dalam konteks ekonomi syariah.
POTENSI WAKAF UANG DIGITAL (FINANCIAL TECHNOLOGI SYARIAH) DALAM MEMBANGUN KESEJAHTERAAN EKONOMI MASYARAKAT A.Fahmi Zakariya; Nur Hidayatul Istiqomah; Bayu Aji
Al-Musthofa: Journal of Sharia Economics Vol. 4 No. 2 (2021): Al-Musthofa : Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v4i2.892

Abstract

Cash waqf has played an important role as one of the new Islamic fiscal instruments in the economy. Cash waqf has two functions as a means of worship and the achievement of social welfare. Returns from cash waqf management can be used as an instrument in poverty alleviation programs through the social security system. The social security system using cash waqf will be able to help poverty alleviation programs carried out by the government through community empowerment programs. This study aims to determine the potential aspects of financial technology related to waqf in finding cash waqf in Indonesia. Cash waqf in Indonesia is very potential, if all aspects are maximized, including technological tools in socializing the urgency and benefits of waqf for economic, social and religious progress of the community. The method used in this paper uses a qualitative method with a literature approach that uses supporting data that is analyzed descriptively. The findings in this study explain the opportunities for digital cash waqf in the progress of the revaluation of industry 4.0 in Indonesia. The spirit of the Muslim community in conducting cash waqf must be managed with technological conveniences. The existence of digital cash waqf through Fintech can make it easier for waqf to do money waqf, so from this facility the potential for cash waqf can be collected and and can be managed for productive waqf activities in building community welfare.
Pemasaran Islami: Mengoptimalkan Potensi Pasar dengan Prinsip Keadilan dan Etika Ekonomi Islam Istiqomah, Nur Hidayatul; Nisa’, Ihda Shofiyatun; Husniyah, Latifatul
Al-Musthofa: Journal of Sharia Economics Vol. 7 No. 1 (2024): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v7i1.2755

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This study aims to investigate the concept of Islamic marketing and how its implementation can optimize market potential with principles of justice and Islamic economic ethics. Business ethics in Islamic marketing involve adherence to moral principles and religious values, while justice ensures fair treatment for all parties involved. In the context of Islamic marketing, companies are expected to maintain integrity, avoid practices that are inconsistent with Islamic teachings, and ensure fair pricing and value of products or services offered. Ethical values in Islamic marketing include honesty and accuracy in conveying information to consumers, while avoiding deceptive promotions or violations of Sharia principles. Islamic marketing also reflects a company's commitment to religious values and contributes to sustainable economic growth. This research provides insights into the importance of Islamic marketing in optimizing market potential with principles of justice and Islamic economic ethics, and provides a foundation for companies to develop marketing strategies aligned with Islamic values in order to achieve sustainable business goals.
Memahami Perilaku Konsumen: Tinjauan Aspek Psikologis dalam Keputusan Pembelian dan Strategi Pemasaran Istiqomah, Nur Hidayatul; Syahrotul Magfiroh; Zia Nafisa Habibana
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Juli
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v3i2.227

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Abstrak Penelitian ini bertujuan untuk mendalami perilaku konsumen dengan menggunakan pendekatan kualitatif deskriptif. Dalam penelitian ini, peneliti berperan sebagai instrumen utama untuk mengumpulkan dan menganalisis data yang diperlukan. Metode utama yang digunakan adalah penelitian pustaka, yang memungkinkan pemahaman yang lebih dalam tentang fenomena perilaku konsumen. Dengan menggunakan pendekatan ini, penelitian ini diharapkan dapat meningkatkan kepercayaan pada data, fenomena, dan hipotesis yang dihasilkan. Penelitian ini juga diharapkan mampu mengungkapkan pentingnya peristiwa, proses, dan interaksi sosial yang melibatkan elemen psikologis seperti motivasi, persepsi, sikap, kepercayaan, dan emosi dalam pengambilan keputusan konsumen. Hasil dari penelitian ini diharapkan dapat meningkatkan pemahaman kita tentang perilaku konsumen secara keseluruhan. Informasi yang diperoleh dari penelitian ini diharapkan dapat menjadi dasar yang kuat untuk merancang strategi pemasaran perusahaan yang lebih tepat sasaran dan efisien, sehingga perusahaan dapat menghadapi tantangan di pasar dengan lebih baik dan meningkatkan daya saingnya. Kata Kunci: perilaku konsumen, psikologi, marketing Abstract This research aims to delve into consumer behavior using a qualitative descriptive approach. In this study, the researcher serves as the main instrument to gather and analyze the necessary data. The primary method used is literature research, which allows for a deeper understanding of consumer behavior phenomena. By employing this approach, the research is expected to increase confidence in the data, phenomena, and hypotheses generated. The study is also anticipated to reveal the significance of events, processes, and social interactions involving psychological elements such as motivation, perception, attitude, trust, and emotion in consumer decision-making. The results of this research are expected to enhance our overall understanding of consumer behavior. The information obtained from this study is expected to serve as a strong foundation for designing more targeted and efficient company marketing strategies, enabling companies to better navigate market challenges and enhance their competitiveness. Keywords: consumer behavior, psychology, marketing
Penyaluran Kredit pada Perusahaan Multifinance dan Bank Konvensional dalam Pengadaan Sepeda Motor Bagi Konsumen di Kota Malang Hidayatul Istiqomah, Nur; Miftahur Rohim , Ahmad
Jurnal Perbankan Syariah Vol 2 No 1 (2022): JUNI
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.317 KB) | DOI: 10.51675/jib.v2i1.370

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Abstract: This study aims to determine the differences in lending to multi-finance companies and conventional banks in procuring motorcycles for consumers in Malang. The object of research is Conventional Banks and PT. Federal International Finance which is located on Jl. Letjend S. Parman No. 58, Purwantoro, Blimbing, Malang City, East Java 65126, Indonesia. The types of data used in this research are primary data and secondary data. Primary data is primary data in the form of interviews, books, journals, articles, etc. and secondary data is in the form of electronic data (from the Internet) which can be accessed for writing this research. The results of the study show that the distribution mechanism is the same, while the difference between the two is regarding the problem of fines due to late payments, Sharia FIF imposes fines which are called social funds and are not used as profits, but conventional FIF if there are fines due to late payments then it will be the company's profit. Abstrak: Penelitian ini bertujuan untuk mengetahui perbedaan penyaluran kredit pada perusahaan multifinance dan bank konvensional dalam pengadaan sepeda motor bagi konsumen di kota malang. Objek penelitian adalah Bank Konvensional dan PT. Federal International Finance yang terletak di Jl. Letjend S. Parman No.58, Purwantoro, Blimbing, Kota Malang, Jawa Timur 65126, Indonesia. Jenis data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer data primer berupa wawancara, buku, jurnal, artikel, dll dan data sekunder berupa data elektronis (dari Internet) yang dapat diakses untuk penulisan peenelitian ini. Hasil penelitian menunjukkan bahwa mekanisme penyalurannya sama, sedangkan perbedaan diantara keduanya adalah mengenai masalah denda akibat keterlambatan bayar, FIF syariah mengenakan denda yang disebut dana sosial dan tidak dijadikan keuntungan, namun FIF konvensional apabila terdapat denda akibat keterlambatan bayar maka itu akan menjadi keuntungan perusahaan.
Perbandingan Lembaga Pembiayaan Multifinance Syariah Dan Pembiayaan Konvensional Pada PT. Federal International Finance (FIF) Di Malang Hidayatul Istiqomah, Nur; Siswoyo; Nur Aliyah, Silvia
Jurnal Perbankan Syariah Vol 2 No 2 (2022): DESEMBER
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.836 KB) | DOI: 10.51675/jib.v2i2.377

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Abstract: This study aims to determine the comparison of Islamic multi-finance institutions and conventional financing at PT. Federal International Finance (FIF) in Malang. This study uses comparative studies that lead researchers to compare one social context or domain with other social contexts or domains. Using two data collection techniques, namely interviews and literature study. Comparison of operational procedures between sharia and conventional FIFs, there are still similarities and differences, including the similarities above are that there are still 3 related parties, namely consumer finance companies, suppliers, and consumers. The consumer finance company provides financing services, the supplier provides the goods needed and the consumer is the buyer of the goods using the financing service, apart from the three parties, the bank also has a relationship with the financing company. Abstrak: Penelitian ini bertujuan untuk mengetahui perbandingan lembaga pembiayaan multifinance syariah dan pembiayaan konvensional pada PT. Federal International Finance (FIF) di Malang. Penelitian ini menggunakan studi banding yang mengarahkan peneliti untuk membandingkan satu konteks atau domain sosial dengan konteks atau domain sosial lainnya. Menggunakan dua teknik pengumpulan data yaitu wawancara dan studi pustaka. Perbandingan tentang prosedur operasional antara FIF syariah dan konvensional masih ada persamaan dan perbedaan, diantaranya persamaan tadi merupakan masih ada 3 pihak yang terkait, yaitu perusahaan pembiayaan konsumen, suplier, dan konsumen. Perusahaan pembiayaan konsumen menaruh jasa pembiayaan, suplier menyediakan barang yang diperlukan dan konsumen merupakan pembeli barang yang memakai jasa pembiayaan tadi, selain ketiga pihak tadi Bank pula mempunyai keterkaitan menggunakan perusahaan pembiayaan.
Analisis Perbedaan Prinsip Produk Penghimpunan Dana (Funding) Perbankan Syariah dan Perbankan Konvensional Khoiriyah, Ni'matul; Nikmah, Jumiatun; Istiqomah, Nur Hidayatul
Jurnal Perbankan Syariah Vol 3 No 1 (2023): JUNI
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jib.v3i1.442

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Abstract: The bank is an official state institution in the financial sector that has the task of withdrawing and disbursing public money. Banks are one type of trusted institution among the surrounding community. Banks that have a non-trivial task make the bank also registered in the law for its security. There are many banks in Indonesia, one of which is BSI. BSI is the only bank that applies sharia principles based on the Koran and hadith. The existence of these principles makes Islamic banks not carelessly choose transactions or cooperation with other parties or customers. Uniquely, Islamic banks also use a profit sharing system as their ratio. Whereas conventional banks use the deposit interest system as their ratio. That is why researchers are interested in conducting research on the difference between the principles of Islamic banks and conventional banks in fundraising products (funding). There are three types of fundraising products in both Islamic and conventional banks, namely checking accounts, savings accounts and time deposit accounts. The difference is that Islamic banks use wadi'ah contracts and mudharabah contracts. This study aims to introduce to all people that Islamic banks have their own uniqueness and characteristics. Therefore, it is necessary to explain the contracts involved in Islamic banking. In this study, researchers used qualitative techniques. There are two data sources: Primary and secondary data sources . The researchers conducted direct interviews with informants based on primary data. Abstrak: Bank merupakan Lembaga resmi negara di bidang keuangan yang mempunyai tugas menarik dan mengeluarkan uang masyarakat. Bank menjadi salah satu jenis Lembaga terpercaya dikalangan masyarakat sekitar. Bank yang memiliki tugas tidak sepele membuat bank juga tercatatat dalam undang-undang demi keamanannya. Ada banyak bank di Indonesia, salah satunya BSI. BSI satu-satunya bank yang menerapkan prinsip syariah berdasarkan Al-quran dan hadits. Adanya prinsip tersebut membuat bank syariah tidak sembarangan memilih transaksi atau kerja sama dengan pihak lain atau nasabah. Sistem yang menarik dalam bank syariah adalah penggunaan prinsip bagi hasil sebagai perbandingannya. Sedangkan bank konvensional menggunakan sistem bunga simpanan sebagai nisbahnya. Itu mengapa peneliti tertarik untuk melakukan penelitian tentang bedanya prinsip bank syariah dan bank konvensional pada produk penghimpunan dana (funding). Terdapat tiga jenis produk penghimpunan dana baik di bank syariah maupun bank konvensional, yaitu rekening giro, rekening tabungan dan rekening deposito. Penelitian ini bertujuan untuk mengenalkan pada seluruh masyarakat bahwa bank syariah memiliki keunikan dan ciri khas tersendiri. Dengan demikian diperlukannya penjelasan mengenai akad-akad yang tertuang dalam bank syariah. Sumber datanya promer dan sekunder. Para peneliti melakukan wawancara langsung dengan informan berdasarkan data primer.
Pengaruh Atmosfer Toko dan Pelayanan terhadap Perilaku Impulse Buying Konsumen Rena Store di Kota Tuban Istiqomah, Nur Hidayatul; Dzakiyah, Rochatud
Jurnal Perbankan Syariah Vol 4 No 1 (2024): JUNI
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jib.v4i1.754

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Abstract: This research aims to analyze the influence of store atmosphere and service on consumer Impulse Buying behavior at Rena Store, a retail store in Tuban City. The research was conducted using a survey method and data collection through questionnaires distributed to 110 Rena Store consumers. The variables studied include store atmosphere, service, and Impulse Buying behavior. The collected data were analyzed using regression techniques to identify the influence of these variables. The results showed that store atmosphere and service have a significant influence on consumer Impulse Buying behavior at Rena Store. An attractive and comfortable store atmosphere as well as good service can increase consumers' tendency to make impulsive purchases. The implications of this research emphasize the importance for companies to pay attention to store atmosphere and service factors to enhance consumer experience and stimulate Impulse Buying behavior. By understanding the influence of store atmosphere and service on Impulse Buying behavior, companies can develop more effective marketing strategies to achieve sales goals and consumer satisfaction. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh atmosfer toko dan pelayanan terhadap perilaku Impulse Buying konsumen di Rena Store, sebuah toko ritel di Kota Tuban. Penelitian ini dilakukan dengan menggunakan metode survei dan pengumpulan data melalui kuesioner yang disebarkan kepada 110 konsumen Rena Store. Variabel yang diteliti meliputi atmosfer toko, pelayanan, dan perilaku Impulse Buying. Data yang terkumpul dianalisis menggunakan teknik regresi untuk mengidentifikasi pengaruh variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa atmosfer toko dan pelayanan memiliki pengaruh yang signifikan terhadap perilaku Impulse Buying konsumen di Rena Store. Atmosfer toko yang menarik dan nyaman serta pelayanan yang baik dapat meningkatkan kecenderungan konsumen untuk melakukan pembelian impulsif. Implikasi dari penelitian ini adalah pentingnya perusahaan dalam memperhatikan faktor-faktor atmosfer toko dan pelayanan guna meningkatkan pengalaman konsumen dan merangsang perilaku Impulse Buying. Dengan memahami pengaruh atmosfer toko dan pelayanan terhadap perilaku Impulse Buying, perusahaan dapat mengembangkan strategi pemasaran yang lebih efektif dalam mencapai tujuan penjualan dan kepuasan konsumen.