Lobi dan Negosiasi sebagai Strategi Komunikasi Efektif dalam Membangun Kesepakatan di Ranah Organisasi dan Kebijakan Publik

Sabrina Puspita Sari
Chitra Cahya Anggraeni
Noviatul Fitri
Gandhes Lintang Pangestu
Putria Nuraliza Rochman

Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi

Lobbying and negotiation are two vital communication strategies in decision-making processes, both within organizational and public policy domains. This study aims to examine how lobbying and negotiation practices function as strategic communication tools to enhance the effectiveness of stakeholder relationships. The study presents 20 citations from scholarly journal articles as the basis for analysis. A descriptive qualitative literature study method was used. The findings indicate that both lobbying and negotiation contribute to the creation of more inclusive, efficient, and adaptive decisions in strategic environments.