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All Journal Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
Noviatul Fitri
Unknown Affiliation
Arts Law, Crime, Criminology & Criminal Justice

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Analisis Semiotika Makna Pesan “Orang Pintar Minum Tolak Angin” dalam Iklan Produk Herbal Tolak Angin Sabrina Puspita Sari; Arfian Suryasuciramdhan; Gandhes Lintang Pangestu; Chitra Cahya Anggraeni; Noviatul Fitri
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.632

Abstract

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.
Lobi dan Negosiasi sebagai Strategi Komunikasi Efektif dalam Membangun Kesepakatan di Ranah Organisasi dan Kebijakan Publik Sabrina Puspita Sari; Chitra Cahya Anggraeni; Noviatul Fitri; Gandhes Lintang Pangestu; Putria Nuraliza Rochman
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.577

Abstract

Lobbying and negotiation are two vital communication strategies in decision-making processes, both within organizational and public policy domains. This study aims to examine how lobbying and negotiation practices function as strategic communication tools to enhance the effectiveness of stakeholder relationships. The study presents 20 citations from scholarly journal articles as the basis for analysis. A descriptive qualitative literature study method was used. The findings indicate that both lobbying and negotiation contribute to the creation of more inclusive, efficient, and adaptive decisions in strategic environments.
Co-Authors Arfian Suryasuciramdhan Chitra Cahya Anggraeni Gandhes Lintang Pangestu Putria Nuraliza Rochman Sabrina Puspita Sari