Proceeding of The International Conference on Economics and Business
Vol. 3 No. 2 (2024): Proceeding of The International Conference on Economics and Business

Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape

Azeb Mesfin (Unknown)
Tirunesh Dibaba (Unknown)
Ewodros Adhanom Ghebreyesus (Unknown)

Article Info

Publish Date
31 Dec 2024

Abstract

Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.

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Journal Info
Proceeding of The International Conference on Economics and Business
Website

Abbrev

iceb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...