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All Journal Proceeding of The International Conference on Economics and Business
Ewodros Adhanom Ghebreyesus
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Economics, Econometrics & Finance

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Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape Azeb Mesfin; Tirunesh Dibaba; Ewodros Adhanom Ghebreyesus
Proceeding of The International Conference on Economics and Business Vol. 3 No. 2 (2024): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v3i2.474

Abstract

Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.
Co-Authors Azeb Mesfin Tirunesh Dibaba