Proceeding of The International Conference on Economics and Business
Vol. 3 No. 2 (2024): Proceeding of The International Conference on Economics and Business

Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

Haile Gebrselassie (Unknown)
Abebe Bikila (Unknown)
Derartu Tulu (Unknown)

Article Info

Publish Date
31 Dec 2024

Abstract

Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

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Journal Info
Proceeding of The International Conference on Economics and Business
Website

Abbrev

iceb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Economics, Econometrics & Finance

Description

Proceeding of The International Conference on Economics and Business is published by the Faculty of Economics, UKI Toraja. Topics in this Journal relate to any aspect of Management, Economics and Business. This journal is published 1 year 2 times (June and ...