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All Journal Proceeding of The International Conference on Economics and Business
Abebe Bikila
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Economics, Econometrics & Finance

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Consumer Behavior in the Era of Digital Marketing: Trends and Challenges Haile Gebrselassie; Abebe Bikila; Derartu Tulu
Proceeding of The International Conference on Economics and Business Vol. 3 No. 2 (2024): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v3i2.475

Abstract

Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.
Co-Authors Derartu Tulu Haile Gebrselassie