Jurnal Bisnis Hospitaliti
Vol 14 No 1 (2025): Jurnal Bisnis Hospitaliti

PERAN FOOD VLOGGER DALAM MEMPERKENALKAN TREN WISATA GASTRONOMI: -

Yulianie, Fatrisia (Unknown)



Article Info

Publish Date
16 Jun 2025

Abstract

Food vloggers are individuals who create and share culinary video content through social media to introduce gastronomy tourism trends in an interesting and informative way. This article aims to discuss the role of food vloggers in introducing gastronomy tourism trends as a sustainable tourism trend. The descriptive qualitative method is used to describe the relationship between the events or indications studied in a structured, factual and thorough manner. Data collection is done by collecting literature related to the topic to be analysed, including textbooks, scientific writing articles, YouTube and other legal sources. An interpretative descriptive method was also used to analyse the data.The results show that food vloggers play a role in introducing gastronomy tourism trends, including introducing traditional food as a form of cultural heritage preservation efforts, teaching healthy lifestyles, increasing interest in buying food, and helping to increase sales of small businesses in the culinary field. Food vloggers influence travellers' preferences in choosing a tourist destination. Through their content about gastronomy, they have indirectly supported the creation of sustainable tourism.

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Journal Info

Abbrev

jbh

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing ...