Analysis of Muslim Consumer Behavior in Facing Consumption Challenges in the Digital Age

Maulia, Putri Rizqi
Rahmawati, Rahmawati
Mufida, Naily
Wigati, Sri

Al-Sharf: Jurnal Ekonomi Islam
Vol 6, No 2 (2025)

This research analyses the impact of digital transformation on Muslim consumption behaviour, particularly impulsive consumption and instant lifestyle. Using qualitative methods and literature review, the research highlights the influence of e-commerce and social media as well as the challenges of hedonism and consumerism. Digitalisation facilitates access to halal products, but also encourages materialism. Islamic value-based digital literacy is needed as a strategy to face this challenge. Islamic consumption awareness needs to be built from an early age through education, da'wah, and consumer protection in order to create a halal, thayyib, and sustainable consumption ecosystem.