Business Management Analysis Journal (BMAJ)
Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)

DETERMINANTS OF INVESTMENT DECISIONS OF YOUNG ENTREPRENEURS IN KUDUS DISTRICT THROUGH ONLINE SHARIA MUTUAL FUNDS

ELFAZ, MAULANISA ARIFA (Unknown)
PRAJASARI, ANNIZA CITRA (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

The research aims to examine the influence of perceived ease of use, perceived benefits, and perceived risk on the investment decisions of young entrepreneurs in Kudus Regency through online sharia Sharia mutual funds, with digital literacy and sharia Sharia financial literacy as moderating variables. The sample consisted of 143 young entrepreneurs who had invested in online Sharia mutual funds. This research uses quantitative methods to test pathways. The research results show that perceived ease of use, perceived benefits, and perceived risk positively and significantly influence young entrepreneurs' investment decisions in Kudus Regency. However, digital literacy does not moderate the influence of perceived ease of use on investment decisions. On the other hand, Islamic financial literacy weakens the relationship between risk perception and investment decisions. Limitations of this study include the focus on a specific demographic and geographic region, which suggests that future research could explore different populations or regions to increase generalizability.

Copyrights © 2025






Journal Info

Abbrev

bmaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in ...