Journal of Applied Management Research
Vol. 5 No. 1 (2025)

The Effect of Service Quality and Ease of Use on Repurchase Interest Through Consumer Satisfaction as an Intervening Variable

Kurniawan, Bagas (Unknown)
Marka, Mira Meilia (Unknown)

Article Info

Publish Date
02 Jul 2025

Abstract

This study aims to analyze the effect of service quality and ease of use on repurchase intention through consumer satisfaction as an intervening variable on Lazada application users in Kudus Regency. The method used in this study is a quantitative method,The sample used in this study was 100 respondents using purposive sampling technique. The results of this study state that service quality has a positive and significant effect on consumer satisfaction, ease of use has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on repurchase intention, ease of use has a positive and significant effect on repurchase intention, consurmer satisfaction has a positive and significant effect on repurchase intention

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Journal Info
Journal of Applied Management Research
Website

Abbrev

jamr

Publisher

Universitas Sahid Jakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

Journal of Applied Management Research is an electronic journal that focuses on the study of applied management. Topics published in this journal may pay attention, but are not limited to: Applied management study, including marketing management, human resource management, financial management, and ...