The Influence Of GO SPIRIT Corporate Cultural Values On Customer Satisfaction Levels At Bank bjb Kcp Gedebage

Febri Adhaini
Adji, Widwi Handari

International Journal Of Science Education and Technology Management (IJSETM)
Vol 4 No 1 (2025): International Journal Of Science Education and Technology Management

This study analyzes the influence of GO SPIRIT's corporate culture on customer satisfaction at Bank bjb KCP Gedebage. Using a quantitative approach with a closed questionnaire on 60 respondents, data were analyzed through a statistical test using SPSS version 30. The results showed that the GO SPIRIT culture had a significant effect on customer satisfaction, with the values of f calculated (331,489) > f table (3,156) and t calculated (18,207) > t table (2,002). The determination coefficient of 92.3% indicates that customer satisfaction is influenced by company culture. Thus, the consistent implementation of the GO SPIRIT culture can increase customer satisfaction and loyalty.