Efektor
Vol 12 No 1 (2025): Efektor Vol.12 No.1 Tahun 2025

Pengaruh Kepercayaan, Kemudahan, dan Kualitas Informasi Terhadap Keputusan Pembelian Produk Fashion Islami Melalui Shopee dalam Perspektif Ekonomi Islam

Sania Layaliyal (Unknown)
Sania Layaliyal Ifadhoh (Unknown)
Susilo, Edi (Unknown)



Article Info

Publish Date
13 May 2025

Abstract

This study aims to examine the effect of trust, convenience, and information quality on shopping decisions for Islamic fashion products through shopee from an Islamic economic perspective in Central Java province. This research uses a mix method, which is a combination of quantitative and qualitative methods. Quantitative sent questionnaires to 100 selected respondents using non-statistical sampling techniques through purposive sampling. Data analysis was conducted using SmartPLS 4.0. Qualitative was conducted with 10 informants from various backgrounds (5 students, 1 teacher, 1 private employee, 2 students, 1 housewife), who are also active Shopee users and have purchased Islamic fashion more than twice. The findings show that trust has no influence on the decision to buy Islamic fashion through shopee from an Islamic economic point of view. Meanwhile, ease of Us and information quality have an influence on purchasing decisions for Islamic fashion products through shopee in an Islamic economic perspective.

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Journal Info

Abbrev

efektor-e

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Efektor is a peer review journal published by Research institutions and community service, The University of Nusantara PGRI Kediri. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of ...