BENING
Vol 12, No 1 (2025): MEI 2025

Country Of Origin Dan Brand Reputation Terhadap Keputusan Pembelian Produk Mobil Wuling Di Kabupaten Kolaka

Anita, Anita (Unknown)
Astaginy, Niar (Unknown)
Titing, Andry Stepahnie (Unknown)

Article Info

Publish Date
12 May 2025

Abstract

This study investigates the impact of country of origin and brand reputation on the purchasing decisions of Wuling cars in Kolaka Regency. A quantitative method was employed to collect data from 120 respondents using a Likert scale questionnaire. Validity was assessed by comparing the calculated r with the table r, while reliability was measured using the Cronbach's Alpha method. The data were analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that country of origin and brand reputation have a positive and significant influence on the purchasing decisions of Wuling cars in Kolaka Regency.

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Journal Info
BENING
Website

Abbrev

beningjournal

Publisher

Universitas Riau Kepulauan Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal BENING mempublikasikan artikel ilmih hasil penelitian yang belum dipublikasi dimanapun dan focus pada bidang ilmu Manajemen dan bidang ilmu yang relevan seperti pemasaran, kepemimpinan, managemen keunagan dan bidang ilmu yang relevan lainnya. ...