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Pengaruh Kepuasan Pelanggan dan Loyalitas Pelanggan Terhadap Word of Mouth (Studi Kasus di Cafe Come On Coffe Pomalaa) Andry Stepahnie Titing; Almansyah Rundu Wonua
JURNAL ADMINISTRASI & MANAJEMEN Vol 10, No 1 (2020): Jurnal Administrasi Dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v10i1.873

Abstract

Tujuan penelitian untuk mengetahui bagaimana pengaruh kepuasan pelanggan dan loyalitas pelanggan terhadap word of mouth Pelanggan Come On Coffee. Populasi dalam riset ini adalah pelanggan Come On Coffee. Pengambilan sampel pada riset ini dilakukan menggunakan kuesioner dengan menggunakan metode purposive sampling. Metode analisis data yang digunakan pada penelitian ini yaitu SEM (Structural Equation Model) dengan menggunakan SmartPLS. Hasil penelitian menujukkan bahwa kepuasan pelanggan dan loyalitas pelanggan berpengaruh positif dan signifikan terhadap word of mouth.. Kata Kunci: kepuasan pelanggan, loyalitas pelanggan, word of mouth, dan come on coffee
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Merek Vivo (Studi Kasus pada Ziola Aneka Jaya Kolaka) Andry Stepahnie Titing; Sudarnice - -; Evi Sriwahyuni
ASSET: Jurnal Manajemen dan Bisnis Vol 5, No 1 (2022): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v5i1.4817

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian handphone merek vivo pada Ziola Aneka Jaya Kolaka.Populasi dalam penelitian ini adalah seluruh konsumen pada Ziola Aneka Jaya Kolaka dan diambil sebanyak 55 responden dengan menggunakan sampling accidental, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti yang diketahui menggunakan handphone merek vivo. Data yang diperoleh dianalisis dengan menggunakan teknik analisis PLS melalui software Smart PLS. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan  t-hitung atau t-statistik yaitu 2,843 lebih tinggi dari nilai t-tabel yaitu 1,298 dan kualitas produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai t-hitung atau t-statistik yaitu 7,288 lebih tinggi dari nilai t-tabel yaitu 1,298. Maka variabel harga dan kualitas produk berpengarh positif dan signifikan terhadap keputusan pembelian sebesar 64%.Kata Kunci: Harga, Kualitas produk, Keputusan Pembelian, Partial Least Square (PLS).
Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit Andry Stepahnie Titing; Sudarnice Sudarnice; Almansyah Rundu Wonua
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15970

Abstract

This study aims to determine the effect of service quality and Brand Awareness  toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness  has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness  has a positive and significant on customer satisfaction of 82,1%
MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PELATIHAN KEWIRAUSAHAAN BAGI MASYARAKAT DESA TIRAWUTA KABUPATEN KOLAKA TIMUR Muhamad Stiadi; Hanif Kurniadi; Andry Stepahnie Titing; Almansyah Rundu Wonua; Hendrik Hendrik
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.029 KB) | DOI: 10.35130/bbjm.v3i2.369

Abstract

Kegiatan pelatihan kewirausahaan ini diperuntukkan bagi masyarakat Desa Tirawuta, Kabupaten Kolaka Timur. Tujuan dari kegiatan ini adalah menumbuhkan minat kewirausahaan masyarakat Desa Tirawuta melalui pelatihan kewirausahaan dengan memberikan pengetahuan serta keterampilan berwirausaha dengan penyampaian ceramah dan diskusi. Materi disampaikan oleh Dosen Fakultas Ilmu Sosial dan Ilmu Politik program studi manajemen Universitas Sembilanbelas November Kolaka. Hasil dari kegiatan ini peserta memahami materi yang disampaikan dengan jelas, peserta dapat mengikuti pelatihan dengan baik mengenai kewirausahaan, kemudian juga bahwa peserta ingin langsung terjun di dunia usaha dengan memanfaatkan keunggulan komoditas setempat dan ingin membuat tempat wisata berbasis potensi daerah di Desa Tirawuta. 
THE EFFECT OF COMPLETENESS OF FEATURES AND QUALITY OF INFORMATION ON USER SATISFACTION OF THE POSPAY APPLICATION IN KOLAKA REGENCY Andry Stepahnie Titing; Muhamad Stiadi; Fitri Kumalasari
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The endpoint of this research is to ascertain how Kolaka Regency's Pospay application's feature completeness and information quality affect user satisfaction. According to the study's findings, the Pospay application's user satisfaction in the Kolaka area is unaffected by feature completeness. While the Pospay application's user satisfaction in the Kolaka district is influenced by the information quality variable. With an R Square value of 0.792, or 79.2%, this study's feature completeness and information quality variables have a 79.2% influence on user satisfaction with the Pospay application in Kolaka Regency, while variables not included in the study have a 20.8% influence.
PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA INDUSTRI KREATIF RUMAH TANGGA DI DESA PALEWAI KABUPATEN KOLAKA Muhamad Stiadi; Andry Stepahnie Titing; Jimsan Jimsan; Fitri Kumalasari; Yuyun Anggraini
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.433 KB) | DOI: 10.35130/bbjm.v4i1.428

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Kegiatan ini diperuntukkan para pelaku industri rumah tangga di desa Palewai kabupaten Kolaka. Tujuan kegiatan pengabdian ini yaitu meningkatkan kemampuan pemasaran digital pada industri kreatif rumah tangga desa Palewai melalui pemberian pengetahuan dan keterampilan dalam pemasaran digital dengan menggunakan media sosial kepada para pelaku industri rumah tangga di desa Palewai. Hasil dari kegiatan pengabdian pada masyarakat melalui pemberian pengetahuan pemasaran digital yaitu meningkatnya pengetahuan dan kemampuan pemasaran digital para pelaku industri kreatif rumah tangga di desa Palewai, para peserta mengikuti kegiatan dengan baik dan sampai acara selesai, serta para pelaku industri rumah tangga ingin selalu mengembangkan pengetahuan khususnya dalam pemasaran supaya penjualan mereka dapat selalu meningkat.
Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java) Frans Sudirjo; Andry Stepahnie Titing; Yokie Radnan; Hefri Yodiansyah; Bambang Bambang
West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.983 KB) | DOI: 10.58812/wsbm.v1i02.40

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This study aimed to investigate the relationship between social media presence, brand awareness, customer loyalty, and sales growth among fashion industry entrepreneurs in West Java. A survey was conducted with 150 participants, and the data were analyzed using Pearson’s correlation coefficient. The results indicate that social media presence is positively associated with brand awareness, customer loyalty, and sales growth. The findings suggest that fashion industry entrepreneurs in West Java should focus on building and maintaining a solid social media presence to improve their brand awareness, customer loyalty, and sales growth.
The Role of Product Innovation and Market Orientation in Achieving Competitive Advantage in Cashew Guava UMKM in Central Buton Regency Andry Stepahnie Titing; Muhamad Stiadi; Elin Meiliasasmita. R
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2991

Abstract

This study aims to determine: (1) The Role of Product Innovation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. (2) The role of Market Orientation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. This research uses an approach with Quantitative methods, Data collection in this study used Literature Study and Questionnaire Distribution. The population of this study were all cashew MSME business actors in Central Buton Regency. While the sample of this study amounted to 48 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the Product Innovation variable on Competitive Advantage as indicated by the t-statistic value of 2.180 with a P-Value of 0.030 and the Market Orientation variable also has a positive and significant effect on Competitive Advantage as indicated by the t-statistic value of 5.143 with a P-Value of 0.000.
Pengaruh Servant Leadership Style dan Komunikasi Interpersonal Terhadap Motivasi Kerja Pegawai Dewi Santika; Andry Stepahnie Titing; Hendrik
Journal of Trends Economics and Accounting Research Vol 4 No 1 (2023): September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i1.893

Abstract

This study aims to determine: (1) The Effect of Servant Leadership Style on Work Motivation of Environmental Service Employees of Kolaka Regency and (2) The Effect of Interpersonal Communication on Work Motivation of Environmental Service Employees of Kolaka Regency. This research uses quantitative methods. Data collection in this research used observation, literature study and distribution of questionnaires. The population in this study were non ASN employees at the Kolaka Regency Environmental Service with a total sample of 46 respondents using a purposive sampling method. Testing research instruments using validity and reliability tests with SPSS 26. Research data analysis techniques using the Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with Measurement model testing (outer model), structural model testing (inner model) and second orders with SmartPLS 4.0. Based on the research results it is known that Servant Leadership Style has a positive and significant effect on work motivation. This is evidenced by the t-count or t-statistic, which is 1,843, which is higher than the t-table value, which is >1.64. with P-values ​​of 0.033. Meanwhile, interpersonal communication also has a positive and significant effect on work motivation because the t-count or t-statistic value is 2,875 which is higher than the t-table value >1.64 with P-values ​​of 0.002. So Servant Leadership Style and Interpersonal Communication have a positive and significant effect on work motivation of 52.3%.
Pengaruh Internship Experience Dan Soft Skill Terhadap Kesiapan Kerja (Studi Pada Mahasiswa Manajemen Angkatan 2018 & 2019) Sri Wahyuni; Fitri Kumalasari; Andry Stepahnie Titing
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1301

Abstract

This research aims to determine: (1) The influence of internship experience on the work readiness of Management students in the class of 2018 & 2019. (2) The influence of soft skills on the work readiness of Management students in the class of 2018 & 2019. Based on the results of initial observations on 40 Management students in the class of 2018 and 2019. Of those who have carried out internships, only 42% have work readiness and 58% do not have work readiness. This can be concluded that students who do not have work readiness are influenced by the lack of work readiness that half of their work experience has. So researchers conducted this research using a quantitative approach. Data collection in this research used observation, documentation and distribution of questionnaires. The population of this research is Management Students Class of 2018 & 2019, Nineteen November University, Kolaka, totaling 281 students. Meanwhile, the sample for this research was 165 students. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is testing the measurement model (outer model) and testing the structural model (inner model) with Smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the Internship Experience variable on work readiness as indicated by a P-Value of 0.001. Meanwhile, the Soft Skill variable has a positive and significant effect on work readiness as indicated by a P-Value of 0.002.
Co-Authors Adinda Anggraini Ayustira Alamsyah, Hardi Almansyah Rundu Wonua Almansyah Rundu Wonua Almansyah Rundu Wonua Amir, Sarlinda Andini Andini Anita Anita Arafat Aziz R, La Ode Asrun Badia, Juslan Bambang Bambang Basri, Mutmainna Bay, Agus Zul Dewi Santika Elin Meiliasasmita. R Ellys Nurhaliza Evi Sriwahyuni Fachry Abda El Rahman Fareski, Fahri Febby Annisa Djamaris Fedri Fedri Firdaus Fitri Kumalasari Fitri Kumalasari Fitri Kumalasari, Fitri Fitri Kumalasi Frans Sudirjo Handayani, Rezky Hanif Kurniadi Hastuti Hastuti Hefri Yodiansyah Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Hendrik Heri Prabowo Indah Febrianti Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto Ismanto, Ismanto Ismanto Iswan M, Andi Jimsan Jimsan Kalemben, Estevani Kartomo Lestari, Sri Ayu Masnia Masnia Milliana Mohammad Gifari Sono Muhamad Stiadi Muliana, Rifka Niar Astaginy Niar Astaginy Nirmalasari Nirmalasari Nudiya, Nudiya Nur Vebriani Nurfadillah Nurfadillah Nurhaifa, Nurhaifa Nurhaliza, Ellys Nurhalizah Nurhalizah Nurlela Nurlela Patra Iriansyah Putri, Sasha Triana Rosdiana Tajuddin Samsidar Samsidar Saputra, Rifki Muh Sarnia Satria, Joshua Febri Selfiana Selfiana Shafira Syakhnur Silfina Saputri M Sitti Hasnani Sono, Mohammad Gifari Sri Astuti Sri Wahyuni Sudarnice, Sudarnice Supiani Supiani Suryadil Badwin Suryadil Badwin Suwarto Sunandar Suwarto Suwarto Tanjung, Akbar Tenri Wahyuni Titin Juniarti Ulfi Aurelia Wonua, Almansyah Rundu Yasmin Yasmin Yokie Radnan Yusuf A, Nimrah Rahmayanti Yuyun Anggraini Zul Bay, Agus