<![CDATA[This study utilizes Blender to design 3D exterior house models as a more effective promotionaltool. Using the Multimedia Development Life Cycle (MDLC) method, the process includes concept, design,material collection, production, testing, and distribution stages. Compared to conventional promotionalmethods, 3D visualization offers a more realistic experience, enabling potential buyers to deeplyunderstand the layout and architectural details of a house. Based on a survey of 30 respondents, 92%found the 3D design appealing, detailed, and suitable for promotion. Blender has proven to be anexcellent tool for creating realistic models with high-quality texture support. The study reveals that 3Dvisualization not only enhances the appeal of property promotion but also accelerates the decisionmaking process and optimizes marketing strategies. To provide a more immersive experience,developing interactive features such as virtual tours is highly recommended.]]>
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