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All Journal Teika
Rivaldo, Fabian Effo
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media

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Perancangan Desain 3D Untuk Media Promosi Rumah Menggunakan Blender Rivaldo, Fabian Effo; hendra, marcos
TeIKa Vol 15 No 1 (2025): TEIKA - April 2025
Publisher : Fakultas Teknologi Informasi - Universitas Advent Indonesia

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Abstract

This study utilizes Blender to design 3D exterior house models as a more effective promotionaltool. Using the Multimedia Development Life Cycle (MDLC) method, the process includes concept, design,material collection, production, testing, and distribution stages. Compared to conventional promotionalmethods, 3D visualization offers a more realistic experience, enabling potential buyers to deeplyunderstand the layout and architectural details of a house. Based on a survey of 30 respondents, 92%found the 3D design appealing, detailed, and suitable for promotion. Blender has proven to be anexcellent tool for creating realistic models with high-quality texture support. The study reveals that 3Dvisualization not only enhances the appeal of property promotion but also accelerates the decisionmaking process and optimizes marketing strategies. To provide a more immersive experience,developing interactive features such as virtual tours is highly recommended.
Co-Authors hendra, marcos