Journal of Tourism and Creativity
Vol. 9 No. 1 (2025): Creative Generation & Destination

Model Pengembangan Creative Wellness Tourism Berbasis Seni Batik di Laweyan, Surakarta

Bonifasia Yuniar Rifani, Bonifasia Yuniar Rifani (Unknown)



Article Info

Publish Date
13 May 2025

Abstract

Touristic creative wellness is a recent, globally spreading travel trend that couples creativity with overall well-being. Surakarta, with the recognition in UNESCO Creative City Network in 2021, therefore has ample scope for developing this tourism industry with creative wellness and Kampung Batik Laweyan as one of the recognized ancient centers for batik making. The authors discuss herein how the creative wellness tourism model anchored on batik artistry aims to marry these three important variables: cultural values, therapeutic benefits, and sustainability principles in tourism. It therefore uses qualitative methods and case studies to set into perspective the historical importance of Laweyan today in its transformation as a creative cultural tourism area with unique characteristics of batik, workshops, and culinary activities. This model links wellness programs using batik therapy with health and art, hence creating opportunities for unique tourist experiences that will benefit not only the visitors themselves but also contribute to community interests. The outcome of this study will contribute to new wellness destinations with a twist while maintaining the rich culture of batik and uplifting local livelihoods

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Journal Info

Abbrev

tourismjournal

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Focus and Scope The Journal of Tourism and Creativity (JTC) is purely bring a new insight on tourism. Especially on tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. And other diciplines, such as sociology of ...