<![CDATA[This study explores the transformation of Muslim consumer values in Japan through the theoretical lens of Islamic consumer behavior, focusing on the development of Islamic studies and the halal industry. As a non-Muslim country experiencing significant growth in the halal market, Japan offers a unique context to understand how Islamic-based values, norms, and consumption preferences are formed and evolve outside Muslim-majority nations. The research adopts a qualitative-descriptive approach, utilizing a literature review and case studies of Japan’s halal industry. Findings reveal slot deposit 5000 that values such as halal, thayyib, ethical consumption, and spirituality form the foundation of Muslim consumer behavior in Japan. Furthermore, academic engagement through Islamic studies in various universities, along with halal certification efforts by local and global bodies, reinforce consumer preferences and trust. The study concludes that the transformation of Muslim consumer values in Japan not only influences individual behavior but also drives structural change within the halal industry ecosystem. These implications are vital for the development of the global halal market and for marketing strategies rooted in Islamic values.]]>
Copyrights © 2025
