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Natsir,MM, Dr. Imron
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Economics, Econometrics & Finance

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The Transformation of Consumer Values:: An Analysis of the Development of Islamic Studies and the Halal Industry in Japan from the Perspective of Consumer Behavior Theory. Natsir,MM, Dr. Imron
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6724

Abstract

This study explores the transformation of Muslim consumer values in Japan through the theoretical lens of Islamic consumer behavior, focusing on the development of Islamic studies and the halal industry. As a non-Muslim country experiencing significant growth in the halal market, Japan offers a unique context to understand how Islamic-based values, norms, and consumption preferences are formed and evolve outside Muslim-majority nations. The research adopts a qualitative-descriptive approach, utilizing a literature review and case studies of Japan’s halal industry. Findings reveal slot deposit 5000  that values such as halal, thayyib, ethical consumption, and spirituality form the foundation of Muslim consumer behavior in Japan. Furthermore, academic engagement through Islamic studies in various universities, along with halal certification efforts by local and global bodies, reinforce consumer preferences and trust. The study concludes that the transformation of Muslim consumer values in Japan not only influences individual behavior but also drives structural change within the halal industry ecosystem. These implications are vital for the development of the global halal market and for marketing strategies rooted in Islamic values.
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