<![CDATA[This study aims to analyze the role of business incubator strategy in innovation-based development at Satya Terra Bhinneka University. The business incubator was formed as a program designed to assist the development and growth of new businesses (start-ups) that provide facilities, services and guidance aimed at increasing new opportunities, transforming research results and technological innovations into commercial products supported by academics, both experts (lecturers) and laboratory facilities (business incubator) of the Satya Terra Bhinneka University campus. This study is a qualitative study, by conducting interviews and focus group discussions. The results of the study indicate that with the role of the Satya Terra Bhinneka University business incubator, it is able to carry out innovation-based development by launching Chatbot Satya as one of the innovations that collaborates with ai4impact and smojo.Ai, besides also playing a role in the MBKM program which is a national program organized by the Ministry of Education, Culture, Research and Technology, the business incubator acts as a facilitator in assisting students in developing business ideas as start-ups and innovations based on real needs in the field. Incubators play an important role by connecting students to a wider network through business presentation training, entrepreneurship seminars, and industry collaboration programs. The existence of a business incubator has a positive impact on encouraging innovation, supporting the development of student and lecturer entrepreneurship, strengthening the innovation ecosystem in the academic environment, technology and knowledge transfer and increasing the relevance of the curriculum and learning with the existence of collaboration access strategies, networks and partnerships so that Satya Terra Bhinneka University is considered more adaptive, innovative and relevant to the development of the times]]>
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