Jurnal Pengabdian Mandiri
Vol. 4 No. 4: April 2025

PENINGKATAN PEMAHAMAN PEMASARAN DIGITAL SEDERHANA PADA KELOMPOK WANITA TANI (KWT) DESA DUSUN BARU II KECAMATAN KARANG TINGGI KABUPATEN BENGKULU TENGAH

Redy Badrudin (Unknown)
Reswita, Reswita (Unknown)

Article Info

Publish Date
26 Apr 2025

Abstract

The goal of this type of program is to improve cognitive (understanding) capabilities in order to raise attitude levels and develop basic digital marketing abilities through WhatsApp (WA) of Women Farmer Grroup . Videos, conversations, and online instruction (oral slides) are the techniques employed. Pretest and posttest data that "increased" cognitive or basic digital marketing understanding, as well as the comprehension of 94.29% of 35 participants, demonstrate the activity's effectiveness. Nearly every member takes part.Understanding increased from Less Understanding to Majority Understanding as a result of the activity's execution. the activity's success. The implementation advice is really successful

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Journal Info
Jurnal Pengabdian Mandiri
Website

Abbrev

JPM

Publisher

bajang Institute

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that ...