<![CDATA[Higher education has an important role in empowering village communities to improve the quality of life in a sustainable manner. Babbalan Village, Batuan District, Sumenep Regency is one that faces challenges in developing its human resources. Therefore, in community service activities in the "Mahasiswa Membangun 1000 Desa" in Bahasa also known as (MMD-1000) program, a Higher Education Lecture Socialization activity was carried out at Mulia Husada Health Vocational School, Babbalan Village which aims to provide understanding, information and motivation regarding the importance of higher education for students' lives. This activity was held on July 21, 2023, attended by 32 students, 22 students majoring in pharmacy and 10 students majoring in nursing. In its implementation, various digital media such as Powerpoint, Kahoot, and Curipod were used to increase the interactivity of the event. Post-activity results show an increase in students' interest in continuing their education to higher education, which indicates that understanding of the importance of higher education has also increased. It is recommended to hold similar activities by adapting to student needs and developing activity concepts whose impact can be sustainable]]>
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