<![CDATA[This study discusses political communication in the digital era, focusing on the role of social media in shaping public opinion. The development of information technology has changed the patterns of political interaction, where social media has become a primary channel for political actors to convey messages, build images, and mobilize support in the 2024 Presidential Election. This research uses a qualitative approach with a literature review method and observation of political communication phenomena across various social media platforms such as Instagram, Twitter, and TikTok. The findings of this study show that social media plays a significant role in shaping public opinion during the 2024 Presidential Election. Social media facilitates two-way communication between candidates and voters, expands political participation, and provides quicker and more efficient access to political information. However, this study also identifies major challenges related to the spread of misinformation and political polarization, which can affect voter perceptions and exacerbate tensions in society. Overall, although social media offers advantages in terms of cost efficiency and audience reach, its use needs to be balanced with responsibility to ensure that the information disseminated is accurate and not misleading.]]>
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