<![CDATA[belongs to the people. In the process of democracy, there is a guarantee of political rights
including for womens political rights. Risma Trimaharini presence is concrete evidence
that womens leadership is qualified in public areas. This study aims to identify and
describe how the power of personal branding in contemporary political communication
process established by Risma as female political leaders, who proved to have a high
elektabilitas in a political event in Surabaya, especially from the standpoint of research
institution. This is a descriptive qualitative method Robert N. Entman framing by
reviewing the online media report published by Tempo.co and Republika.co.id. The
results of the study found was that both media construct and framing the figure Risma
as a political woman figure who has a personal branding both in the public
circumstances, with a friendly personality, discipline, and sensitive to the social reality
around him, was able to make Risma increasingly admired, communication politics in
the wake Risma rated on target and very humane, this is reflected by its proximity to
the community at all levels.]]>
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