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All Journal Jurnal Komunikasi Jurnal Dakwah dan Komunikasi Jurnal Abdi Insani Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Misni Astuti, Misni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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Konstruksi Sosial Media Terhadap Kekuatan Personal Branding Tri Risma Maharani dalam Proses Komunikasi Politik Kontemporer (Analisis Framing Pemberitaan Di Media Online Republika.co.id dan Tempo.com) Astuti, Misni
Jurnal Dakwah dan Komunikasi Vol 1, No 1 (2016)
Publisher : Sekolah tinggi Agama Islam Negeri (STAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v1i1.75

Abstract

belongs to the people. In the process of democracy, there is a guarantee of political rights including for womens political rights. Risma Trimaharini presence is concrete evidence that womens leadership is qualified in public areas. This study aims to identify and describe how the power of personal branding in contemporary political communication process established by Risma as female political leaders, who proved to have a high elektabilitas in a political event in Surabaya, especially from the standpoint of research institution. This is a descriptive qualitative method Robert N. Entman framing by reviewing the online media report published by Tempo.co and Republika.co.id. The results of the study found was that both media construct and framing the figure Risma as a political woman figure who has a personal branding both in the public circumstances, with a friendly personality, discipline, and sensitive to the social reality around him, was able to make Risma increasingly admired, communication politics in the wake Risma rated on target and very humane, this is reflected by its proximity to the community at all levels.
REPRESENTATION OF SOCIAL CRITICISM OF DISABILITY INFRASTRUCTURE IN INDONESIA IN THE VIDEO OF MALING (MAMAT KELILING) ON THE HAS CREATIVE YOUTUBE CHANNEL Pratiwi, Feny; Astuti, Misni; Krisdiyanto, Irvan
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.572

Abstract

ABSTRACT Adityanta Dani Darmawan or more familiarly known as Dani Aditya is a comedian who started his career by participating in stand up comedy talent search events and also as a speaker for people with disabilities. Dani together with Mamat Alkatiri conveyed their opinions and social criticism regarding the infrastructure for people with disabilities in Indonesia which was packaged in comedy form on the Has Creative YouTube Channel. The aim of this research is to find out how Dani and Mamat convey social criticism. The method used in this research is a qualitative method using Charles Sanders Pierce's semiotic critical discourse model. The data collection technique used was direct observation, namely by watching Mamat Alkatiri and Dani's YouTube videos and by using library research, namely by using journals and books related to communication and social criticism. The results of this research show that Mamat Alkatiri and Dani explained many things and provided opinions and criticism regarding the infrastructure for people with disabilities in Indonesia, starting with paid concerts, it was very good to provide a special place for people with disabilities, but if it was a folk concert or an unpaid concert, Dani could not find facilities. This means that the infrastructure at stations and airports where seats are mostly used by non-disabled people and finally regarding education for disabled people, according to Dani and Mamat, it can be said that it is very far for disabled people to be able to participate because there are not yet adequate facilities and teachers who can providing learning for people with disabilities. Keywords: Social Criticism, Discourse Analysis, Representation ,Has Creative
Wongkito.co Campaign Strategy in Gender Equality Issue Karerek, Karerek; Astuti, Misni; Priambodo, Galih; Nasution, Nurseri Hasnah; Syavira, Rizky Karista
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.4245

Abstract

This research aims to see how the campaign strategy on Wongkito.co online media in packaging messages on news channels as a response to the issue of gender equality. This type of qualitative research is descriptive in nature. The subject of the research is the editor-in-chief of Wongkito.co online media. The data used are primary and secondary data. Data collection techniques in this research are observation and interview. The results showed that Wongkito.co online media, as one of the feminist media in Palembang, took part in advocating the theme of gender justice and equality through various rubrics, such as Yundakito, Setara, Katokito, and Bucukito. In practice, Wongkito.co conducts campaigns with the aim of raising the issues of women, children, people with disabilities, minorities, and other vulnerable people. When creating a digital campaign program, there are four steps that must be taken, the problem identification stage, campaign design, campaign implementation, and evaluation. However, Wongkito.co has not implemented the evaluation stage, but only implemented three stages.
PENGEMBANGAN PROMOSI DESA EKOWISATA BURAI OGAN ILIR MELALUI PELATIHAN KOMUNIKASI PARIWISATA Pratiwi, Miftha; Andarini, Rindang Senja; Astuti, Misni; Karerek, Karerek
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2665

Abstract

Burai Ecotourism Village in Ogan Ilir has transformed from a slum into a leading tourist destination in South Sumatera. However, its digital tourism promotion remains underdeveloped, particularly through Instagram. The lack of understanding in tourism communication and digital content creation is a major barrier to increasing tourist visits, requiring training to improve sustainable promotion capacities among local tourism stakeholders. This activity aims to enhance participants’ understanding of tourism communication and digital promotional skills using Instagram as a strategic platform. The method involved a three-day program consisting of socialization and Focus Group Discussions (FGDs) with 40 participants, including tourism managers, POKDARWIS and MSMEs. The results showed a 79% increase in participants’ knowledge after receiving training on basic tourism communication and photography. Participants practiced photo and video conten creation using mobile phones and editing applications such as Lightroom and Capcut. Hands-on activities strengthened their digital promotion capacity and raised awareness of the importance of visual branding. Pre-test and Post-test evaluations revealed a significant improvement in promotional communication skills. The training effectively improved participants’ digital tourism promotional skills.
Visualizing personalization on Instagram during the 2024 presidential election campaign Pratiwi, Miftha; Andarini, Rindang Senja; Arianti, Yosi; Astuti, Misni
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art11

Abstract

The digital era has transformed political communication by positioning social media, particularly Instagram, as a strategic platform for political actors to build personal branding and foster emotional connections with voters. However, academic studies on the use of visual strategies by presidential and vice-presidential candidates during political campaigns remain relatively limited. This study examines how Indonesia’s 2024 presidential and vice-presidential candidates used Instagram for personal branding, focusing on visual content to build voter support. Qualitative analysis of 2540 Instagram posts revealed three dominant dimensions of personal branding—style, competence, and standard—reflected in 15 themes, including public interaction, political campaigns, family orientation, achievements, and values. Results show that the style dimension — particularly public interaction and campaign activities — dominated image-building strategies, with candidate pair Anies Baswedan-Muhaimin Iskandar leading uploads in style and competence. At the same time, Ganjar Pranowo was strong in public interaction themes. Prabowo Subianto-Gibran Rakabuming emphasized achievements, cultural themes, and the celebration of memorable moments. These findings demonstrate that Instagram visuals were strategically used to highlight uniqueness, strengthen credibility, and foster emotional resonance with voters, underscoring the central role of visual branding in influencing voter behavior.
Co-Authors Arianti, Yosi Galih Priambodo, Galih Karerek, Karerek Krisdiyanto, Irvan Miftha Pratiwi Pratiwi, Feny Rindang Senja Andarini Syavira, Rizky Karista