Proceedings of Jogjakarta Communication Conference (JCC)
Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)

The Role of Interpersonal Communication in Maximize the Use of QRIS in The Street Vendor Environment of UIN Raden Intan Lampung

Meiranti, Mike (Unknown)
Choiriyati, Sri (Unknown)
Jaya Wijaya (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

QRIS is a digital payment method that makes it easy for users to carry out buying and selling transactions. Currently, using QRIS has become a transaction style that is popular, especially among young people. However, there are still many business actors who have not utilized RIS in the transaction process. With this background, this research aims to analyze and provide solutions for maximizing QRIS using an interpersonal communication approach and it is hoped that QRIS as a digital payment system will be able to provide easy transactions for traders and consumers, thereby potentially increasing sales volume. By using descriptive qualitative methods, researchers will examine the extent to which interpersonal communication is effective in encouraging the use of QRIS by street vendors and the research results are expected to show that good interpersonal communication such as direct education, demonstration of use, and persuasive approaches play an important role in increasing traders' trust and interest in using QRIS optimally. so that in the end optimal use of QRIS has a positive impact on increasing sales turnover.  

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Journal Info

Abbrev

jcc

Publisher

Subject

Social Sciences

Description

Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with ...