Proceedings of Jogjakarta Communication Conference (JCC)
Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)

The Influence of @musuem.benteng.vredeburg’s TikTok Content Attractiveness Toward Followers’ Visiting Interest

Mandiri, Ilming (Unknown)
Nuur Rasyid , Haryadi Arief (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study explores how the attractiveness of TikTok content on the @museum.benteng.vredeburg account influences followers' interest in visiting the museum. The research used a quantitative explanatory method by distributing questionnaires to 366 respondents selected through convenience sampling. The analysis was carried out using simple linear regression. The test results show an influence between the dependent and independent variables at 49.1%. This study proves that the attractiveness of TikTok content @museum.benteng.vredeburg affects followers' interest in visiting.

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Journal Info
Proceedings of Jogjakarta Communication Conference (JCC)
Website

Abbrev

jcc

Publisher

Universitas Ahmad Dahlan

Subject

Social Sciences

Description

Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with ...