Widya Dharma Journal of Business
Vol. 4 No. 1 (2025): APRIL 2025

STRATEGI PENGEMBANGAN BISNIS GLARESSA FASHION DENGAN METODE SWOT DAN BUSINESS MODEL CANVAS

Sindi Rahmayanti (Unknown)
Reza Widhar Pahlevi (Unknown)

Article Info

Publish Date
10 Jul 2025

Abstract

The objective of this research is to analyze and develop a business model, as well as to createa comprehensive businessplan for Glaressa Fashion. Glaressa fashion enterprise that provides square voal hijabs made from polyester fiber. Established in 2023, Glaressa employs qualitative research methods with a SWOT analysis and Business Model Canvas (BMC) approach. Through qualitative methods, this study collects data from interviews and observations to evaluate the strenghs, weaknesses, opportunities, and threats faced by Glaressa Fashion. By leveraging, the findings of this research can provide an effective and efficient guide for the growth and sustainability of the business

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Journal Info
Widya Dharma Journal of Business
Website

Abbrev

wijob

Publisher

Universitas Widya Dharma Klaten

Subject

Economics, Econometrics & Finance Environmental Science

Description

FOCUS AND SCOPE Widya Dharma Journal of Business invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics ...