eJEBA
Vol. 4 No. 2 (2017): e-JEBA Volume 4 Nomor 2 Tahun 2017

Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember

Diah Yulisetiarini (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember (UNEJ))
Rizal Syahrial Riadi (Unknown)
Gusti Ayu Wulandari (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember (UNEJ))

Article Info

Publish Date
14 Nov 2017

Abstract

This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty . Keywords: Instability of exports, instability indexes, non-oil, export

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Journal Info
eJEBA
Website

Abbrev

e-JEBAUJ

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

-Journal Ekonomi Bisnis dan Akuntansi is a biannual double-blind peer-reviewed academic journal that is dedicated to publishing high-quality scholarly works on all disciplines of economics, business, and accounting studies. The objective of the Journal is to provide a leading forum for the ...