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Mapping the Competitive Advantage of SMEs in East Java, Indonesia Tobing, Diana Sulianti K.; Fathorazz, Moehammad; Wulandari, Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14649

Abstract

This article describes the situation and potential of SMEs in East Java Indonesia. Small and medium enterprises are essential to support the economic progress of a country. By using descriptive analysis and multiple regression then generated mapping. Mapping the characteristics and competitiveness of SMEs is done as a basis for gap analysis. If the current condition of Indonesian SMEs is known, benchmarking can be done by comparing ideal conditions or targets to be achieved in the face of global competition. The mapping generated from this research is expected to provide an overall picture of SMEs in disrict of Jember, Bondosowo, Situbondo and Banyuwangi, East Java Province, Indonesia, so that it can assist government and business actors in determining business strategies and policies. This study found the variables that significantly affect the competitive position are innovation ability, quality focus, customer loyalty, response to change, price advantage and marketing power. While the insignificant membership of the cooperative, it does not have a significant role for the creation of a strong competitive position. This is supported by the fact that most of the SMEs in eastern Java are not members of the cooperative. Similarly, business status with legal status and not and the use of intermediary traders is not a thing that affects the strength of competitive position.
Analisis Ekonomi Usahatani Lada di Desa Kondoano Kecamatan Mowila Kabupaten Konawe Selatan Wulandari, Gusti Ayu; Bahari, Bahari; Sadimantara, Fahria Nadiriati
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 4, No 4 (2019)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.455 KB) | DOI: 10.33772/jimdp.v4i4.8104

Abstract

This study aims to determine the condition of pepper farming and the economic feasibility of pepper farming in Kondoano Village, Mowila Subdistrict, Konawe Selatan District by analyzing income between revenues and costs. Determination of the study area was carried out intentionally (purposive) and sampling was done by simple random sampling which was used to obtain 33 pepper farmers. Data were analyzed using R/C ratio data analysis. The average total income of pepper farming in Kondoano Village, Mowila Subdistrict, South Konawe Regency is IDR 4,265,813/planting season with a total cost of IDR 22,118,063 with an acceptance rate of IDR 26,383,875. The economic feasibility of pepper farming in Kondoano Village, Mowila Subdistrict, Konawe Selatan Regency shows that the yield of the R/C ratio of pepper farming is 1.19, which is greater than 1. This indicates that pepper farming is feasible and can be continued.
Media Kartu Uno Berbasis Multimedia Interaktif pada Kemampuan Kognitif Anak Usia Dini dalam Mengenal dan Berhitung Angka Wulandari, Gusti Ayu; Ambara, Didith Pramunditya
Jurnal Pendidikan Anak Usia Dini Undiksha Vol 9, No 2 (2021): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v9i2.35500

Abstract

Penelitian ini dilakukan didasari oleh kesulitan yang dialami guru dalam pembelajaran daring. Guru memerlukan media pembelajaran yang kreatif dan menarik dalam pembelajaran daring. Penelitian ini bertujan untuk menciptakan rancang bangun dan mengetahui validitas media kartu UNO berbasis multimedia interaktif untuk kemampuan kognitif anak usia dini dalam mengenal dan berhitung angka. Jenis penelitian ini adalah penelitian pengembangan (research and development). Subjek penelitian ini berjumlah 5 yang terdiri dari 1 orang ahli isi pembelajaran, 1 orang ahli desain pembelajaran dan ahli media pembelajaran dan 3 orang anak usia dini pada uji perorangan. Data dikumpulkan menggunakan metode kuesioner. Data diolah menggunakan teknik analisis deskriptif kuantitatif. Hasil uji validitas yang dilakukan oleh ahli isi pembelajaran, ahli desain pembelajaran, dan ahli media pembelajaran memperoleh skor 86,45% dengan kualifikasi baik, serta uji coba perorangan memperoleh skor 92,50% dengan kualifikasi sangat baik. Jadi dapat dinyatakan bahwa media kartu UNO berbasis multimedia interaktif ini layak digunakan pada kemampuan kognitif anak usia dini dalam mengenal dan berhitung angka. Implikasi dalam penelitian ini adalah media kartu UNO ini dapat menjadi solusi atas kesulitan yang dialami guru dalam pembelajaran daring. 
MODEL INOVASI SISTEM PEMASARAN PERBANKAN SYARIAH BERBASIS FLOATING MARKET UNTUK PENCIPTAAN DAYA SAING (MODEL OF ISLAMIC BANKING MARKETING INNOVATION SYSTEMS BASED ON FLOATING MARKET FOR CREATION COMPETITIVENESS) Diana Sulianti K. Tobing; Moehammad Fathorazzi; Gusti Ayu Wulandari
Jurnal Keuangan dan Perbankan Vol 20, No 1 (2016): January 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.36 KB) | DOI: 10.26905/jkdp.v20i1.150

Abstract

AbstractGovernment in implementing policies dual banking system in fact is still unrealized, whereas considerablemarket potential with many established Islamic banks. One solution offered is a marketing system innovationin Islamic banking market floating base. The purpose of this study identifies spiritual and floating marketbehavior and determine the factors that influence the customers decision in choosing Islamic banks based onpersonal and social nature. The study population is Islamic bank customers located in the region of Jember,Bondowoso, Situbondo, and Banyuwangi with a sample of 200 people. The research method used logisticregression analysis. The results achieved are the majority of customers are female, in the productive age, andemployees. The majority of customers are in a group associated with Islamic banks and conventional.
PENGARUH KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN MATAHARI DEPARTMENT STORE DI JEMBER Evi Nurul Jannah; Sudaryanto Sudaryanto; Gusti Ayu Wulandari
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakTujuan penelitian ini adalah untuk menguji dan mengetahui pengaruh signifikan kualitaslayanan terhadap kepuasan pelanggan, pengaruh signifikan brand image terhadap kepuasanpelanggan, pengaruh signifikan kualitas layanan terhadap loyalitas, pengaruh signifikan brandimage terhadap loyalitas, pengaruh signifikan kepuasan pelanggan terhadap loyalitas.Penelitian ini merupakan explanatory research, yaitu penelitian yang menjelaskan hubungankausal (sebab-akibat) dan pengujian hipotesis. Metode penelitian ini adalah metode purposivesampling dengan jumlah responden sebanyak 150 orang. Variabel yang digunakan sebanyak 4variabel dan alat analisis yang digunakan adalah analisis jalur (path analysis). Metode analisisdata yang digunakan dalam penelitian ini menggunakan aplikasi SPSS dengan melakukan ujivaliditas, uji reliabilitas, uji normalitas data, analisis jalur, uji asumsi klasik dan uji hipotesis.Hasil dari penelitian yang telah dilakukan menunjukkan bahwa kualitas layanan berpengaruhsignifikan terhadap kepuasan pelanggan Matahari DepartmentStore di Jember, brandimageberpengaruh signifikan terhadap kepuasan pelanggan Matahari Department Store diJember, kualitas layanan berpengaruh signifikan terhadap loyalitas Matahari Department Storedi Jember, brand image berpengaruh signifikan terhadap loyalitas Matahari Department Storedi Jember, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas Matahari DepartmentStore di Jember.Kata Kunci: Kualitas Layanan, Brand Image, Kepuasaan Pelanggan, Loyalitas.
PENINGKATAN PRODUKTIVITAS MELALUI IMPLEMENTASI MANAJEMEN USAHA KECIL KULINER AYAM ORIENTAL SAUCE HOMEMADE JEMBER Intan Nurul Awwaliyah; Gusti Ayu Wulandari; Markus Apriono
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.82

Abstract

The increasing public interest in processed chicken cuisine in Jember Regency encourages an increased number of chicken cuisine entrepreneurs with various spices and flavors. One of these processed chicken culinary businesses is Ayam Oriental Sauce Homemade Jember. This culinary business was pioneered at the beginning of the 2020 pandemic by offering processed Korean. Due to limited capital, equipment, and labor, products are made of order. Capital limitations lead to a lack of production capacity; Chicken Oriental Sauce Homemade currently lacks the marketing knowledge to remain competitive. The marketing is still limited to neighbors and close friends. Business partners do not yet have a dedicated social network for product marketing and promotion. In addition, business and family finances are still related because partners lack the knowledge and skills to compile simple financial statements. Through the mentoring activities carried out, it is expected that this culinary Mitra will be able to integrate into the business through service activities in the form of management support and business development, resulting in quantitative and qualitative improvement of culinary chicken products.  With the increased knowledge and skills of marketing partners, including product packaging and online promotion through social media, wider marketing reach and higher product sales will be achieved, improving partner well-being
Pengembangan Kemampuan Manajemen Guna Peningkatan Produktivitas Usaha Kuliner Jember Gusti Ayu Wulandari; Ema Desia Prajitiasari; Fivien Muslihatiningsih
Madaniya Vol. 3 No. 2 (2022)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.180

Abstract

Kuliner adalah usaha yang paling banyak memberikan peluang bagi pengusaha masa kini khususnya di masa pandemi. Pelaku usaha pada bisnis ini dituntut untuk banyak belajar tentang proses pengelolaan usaha yang mencakup kegiatan proses produksi, pengelolaan keuangan serta kegiatan pemasaran guna mempertahankan dan mengembangkan usaha kuliner hasil olahan ayam UMKM di Jember. Pengabdian ini bertujuan untuk memberikan pendampingan dan membantu memberi solusi terhadap permasalahan riil yang dihadapi mitra di bidang manajemen produksi, pemasaran dan keuangan secara sederhana untuk meningkatkan produktivitas penjualan dan pemasaran usaha kuliner itu sendiri. Tim pengabdian memberikan pendampingan bagaimana kegiatan produksi yang efektif dan efisien, pemanfaatan sosial media sebagai sarana promosi dan pemasaran, serta pencatatan keuangan sederhana. Dengan adanya pendampingan dan pemberian bantuan alat produksi sesuai kebutuhan mitra, kini mitra dapat berproduksi lebih banyak, memiliki akun sosial media sebagai sarana promosi dan pemasaran, serta membuat pencatatan keuangan sederhana agar mitra sendiri dapat mengetahui posisi modal dan laba usaha dengan lebih tepat.
The Effect of Product Knowledge, Price, and Product Design on Batik Banyuwangi Repurchase Intention Cempaka Paramita; Gusti Ayu Wulandari; Vanya Pinkan Maridelana; Rosa Nuril Safitri; Yuliani Anas Maliki
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1246

Abstract

Batik is one of the most famous arts of Indonesia's cultural heritage, which has thousand of motifs and pattern originating from different regions. Each region has its own Batik motif, including Banyuwangi. Banyuwangi is one of the regents in East Java, Indonesia. Banyuwangi has 21 unique batik motifs that are recognized locally as well as around the world. The objective of this study is to examine the effect of product knowledge, price, and product design on repurchase intention of Batik Banyuwangi. The sample consisted of 114 respondents. This sample was selected using a non-probability sampling method, i.e., purposive sampling. Research data was collected using both online and offline surveys. Multiple linear regression analysis was used to analyze the data. The results show that product knowledge, price, and product design have a significant partial impact on Batik Banyuwangi's repurchase intentions.
The Role of Customer Experience Mediates the Effect of Service Quality and Price on Switching Intention in Bali Hotels Gusti Ayu Wulandari; Gusti Ayu Agustina Riski; Ema Desia Prajitiasari
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1226

Abstract

This research aims to analyze service quality and price on customer experience and switching intention in hotel services in Bali. The study is an explanatory research about the influence of two independent variables service quality and price to the intervening variable customer experience, and its affect to switching intention as a dependent variable. Population and sampling using purposive sampling technique on 204 hotel customers in Bali. The primary data was taken from the questionnaire distribution  and processed using the path analysis method. The results showed that the variables of service quality and price affect the customer experience of hotel service customers in Bali; service quality and customer experience variables affect switching intention in a negative direction, but the price variable can not influence the switching intention of hotel service users in Bali.
PENGARUH BEBAN KERJA, KUALITAS KEHIDUPAN KERJA, DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI BPBD KABUPATEN JEMBER Ema Desia Prajitiasari; Gusti Ayu Wulandari; Vellya Wahyu Nur Istianti
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i1.24923

Abstract

This study aims to analyze the effect of workload, work-life quality, and organizational commitment on employee performance at the Regional Disaster Management Agency (BPBD) of Jember Regency. The research sample consisted of 60 BPBD employees of Jember Regency, which was taken based on the census sampling technique. Data were analyzed using multiple linear regression. The results showed that workload, work-life quality, and organizational commitment had a significant positive effect on the performance of BPBD employees in Jember Regency. Therefore, BPBD Jember should design the workload according to performance standards, improve the quality of the physical work environment, and involve employees in every performance improvement discussion to increase organizational commitment. Keywords : organizational commitment, performance, work-life quality, workload