Indonesian Journal of Sustainability Accounting and Management
Vol. 7 No. 2 (2023): December 2023

The Efficacy of CHSE Certification within Sustainable Tourism in Post-Pandemic: Facts from Indonesia

Nurul Badriyah (Universitas Islam Lamongan, Lamongan, Indonesia)
Mahameru Rosy Rochmatullah (Universitas Muhammadiyah Surakarta, Surakarta, Indonesia)
Rahmawati Rahmawati (Universitas Sebelas Maret, Surakarta, Indonesia)
Endang Dwi Amperawati (Universitas Primagraha, Serang, Indonesia)
Titin Titin (Universitas Primagraha, Serang, Indonesia)



Article Info

Publish Date
31 Dec 2023

Abstract

By observing the recovery process of the tourism industry in Indonesia after COVID- 19, this study explores the relationship between cleanliness, health, safety, and environmental sustainability (CHSE) training on workforce competency, service quality, and tourist satisfaction. This training is a prerequisite for obtaining a CHSE certificate, recognizing best practices in four fields. This study employed a sample size of 345 respondents and utilized partial least squares-path modelling to conduct path analysis. The analysis process was carried out in several stages: testing direct relationships, two-segment and three-segment mediation relationships, and additional analysis by classifying observations based on industry type. CHSE certification significantly impacts the development of green tourist attractions, improving the image of the tourist attraction industry on social media and increasing tourist visits. This study also guides countries struggling to revive their tourism industries following the COVID-19 outbreak. This study focuses on observations of CHSE certification, which is a comprehensive guarantee of best practices covering the areas of cleanliness, health, safety, and environmental sustainability.

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Journal Info

Abbrev

ijsam

Publisher

Subject

Description

Indonesian Journal of Sustainability Accounting and Management (IJSAM) is a peer-reviewed journal publishing high-quality, original research and published biannually (June and December) by Universitas Pasundan, Indonesia. IJSAM emphasizes the linkages between these environmental issues and social ...