Ikonomika : Jurnal Ekonomi dan Bisnis Islam
Vol 1 No 1 (2016)

LOYALITAS MEREK SEBAGAI DAMPAK DARI KEPUASAN KONSUMEN

Widjaja, Yani Restiani (Unknown)
Nugraha, Irpan (Unknown)

Article Info

Publish Date
08 Apr 2017

Abstract

Abstract-This study aims to analyze the influence of customer satisfaction on brand loyalty soap sapokalinus PT BRATACO Bandung. This research is a descriptive study. The study population was a chemist who buy soap sapokalinus PT BRATACO Bandung in the past year. Sampling using Slovin formula, then the sample in this study were 70 respondents. The sampling technique used is the technique of random sampling. The type of data used are primary data and secondary data. Data collection techniques used were questionnaires. Data analysis techniques are simple regression analysis. Hypothesis testing using t test (t-test). The results showed that customer satisfaction significantly influence brand loyalty.

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Journal Info
Ikonomika : Jurnal Ekonomi dan Bisnis Islam
Website

Abbrev

IKONOMIKA

Publisher

Universitas Islam Negeri Raden Intan Lampung

Subject

Economics, Econometrics & Finance

Description

IKONOMIKA: focused on primary studies: Islamic management, Islamic finance, Islamic Accounting, Islamic banks, and halal markets, has initiated the development of global economic advantages. Islamic based economics could not be seen as independent variable standing on side-by-side with conventional ...