Economic Development Progress
Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025

The Effect Of Product Uniqueness And External Environmental Analysis On Competitive Advantage

Sinurat, Mangasi (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

Product uniqueness and external environmental analysis, towards competitive advantage in the context of strategic management. Product uniqueness is the basis for maintaining the company's competitiveness and relevance in a competitive market. External environmental analysis helps companies understand market dynamics and adjust their competitive strategies effectively. The research method applied uses information sources from e-books and e-journals that can be accessed for free, by applying qualitative descriptive analysis. The results of this study provide valuable insights for practitioners and researchers in developing comprehensive strategies to achieve and maintain competitive advantage in the dynamics of an ever-evolving business environment.

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Journal Info
Economic Development Progress
Website

Abbrev

edp

Publisher

Sekolah Tinggi Ilmu Ekonomi Bina Karya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Economic Development Progress tertarik pada makalah yang relevan dengan masalah ekonomi baik pada bidang perencanaan ekonomi, ekonomi perusahaan dan publik, sistem moneter regional dan internasional, dan pemasaran global. Frekuensi publikasi 2 kali dalam setahun (Juni dan ...