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Contact Name
Restu A Suryaman
Contact Email
Restu A Suryaman
Phone
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Journal Mail Official
jurnaledpbk@gmail.com
Editorial Address
STIE Bina Karya Jl. Diponegoro No.5, 20631 Tebing Tinggi, Sumatera Utara, Indonesia
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Sumatera utara
INDONESIA
Economic Development Progress
ISSN : -     EISSN : 3031335X     DOI : https://doi.org/10.70021/edp
Core Subject : Economy, Social,
Jurnal Economic Development Progress tertarik pada makalah yang relevan dengan masalah ekonomi baik pada bidang perencanaan ekonomi, ekonomi perusahaan dan publik, sistem moneter regional dan internasional, dan pemasaran global. Frekuensi publikasi 2 kali dalam setahun (Juni dan Desemeber).
Articles 41 Documents
Dampak Promosi Terhadap Kepuasaan Nasabah PT. Allianz Life Indonesia Dengan Kepercayaan Sebagai Variabel Mediasi Rosida Rosida; Benhart Nainggolan
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.5

Abstract

This study aims to see and analyze the impact of advertising on satisfaction and trust as a mediating variable at Allianz Life Indonesia Insurance in the city of Tebing Tinggi. The effects we want to know are the direct and indirect effects. This type of explanatory research explains the causal relationship between variables through hypothesis testing. The survey method used is quantitative and uses SmartPLS (Partial Least Square) software version 3.3.3. consists of two sub-models, namely the measurement model (external model) and the structural model (internal model). Random sampling technique when taking samples of up to 97 respondents with the Cochran formula. The research results show that promotion affects customer trust and satisfaction, trust does not affect satisfaction, and trust cannot mediate promotion towards customer satisfaction
DAMPAK RELATIONSHIP MARKETING DAN STORE ATMOSPHERE MELALUI KEPUASAAN PELANGGAN TERHADAP LOYALITAS Ilma Liana; Nikson Sitindaon; Sri Winda Hardiyanti Damanik
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.11

Abstract

The research objective is to see and analyze the impact of relationship marketing and store atmosphere on customer loyalty by using satisfaction as an intervention variable. This type of research is quantitative. The sample in this study were 92 respondents and the sampling technique used was purpositive. Data collection was carried out by distributing questionnaires to respondents who visited more than once using a Likert scale. Using the SPSS 25.00 tool, the t-test and path analysis yielded the following results. Relationship marketing and Store Atmosphare have an influence on customer loyalty variables. where tcount > ttable. Relationship marketing and store atmosphere affect the satisfaction variable, tcount > ttable. Customer satisfaction has no effect on customer loyalty variables. Meanwhile, customer satisfaction cannot mediate relationship marketing and store atmosphere on customer loyalty.
PENGARUH IKLAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO SERTA DAMPAKNYA TERHADAP IMPULSE BUYING Ade Rahma; Ari Syahputra; Rakhmawati Purba
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.13

Abstract

The research aims to analyze the effect of advertising and convenience on mobile phone usage decisions and their impact on impulse buying (Case study of Ovo application users in Tebing Tinggi City). The research method used is quantitative with SPSS version 25.00. Data was collected from the results of distributing questionnaires to 96 respondents. Methods of data analysis in this study using test instruments, namely validity and reliability. The classic assumption test consists of normality, multicollinearity and heteroscedasticity. Linear regression analysis, coefficient of determination (R2) and hypothesis testing, namely the T test and path. Research results: advertising and convenience influence decisions, usage. Advertising has no effect on impulse buying. Convenience and usage decisions affect impulse buying. Advertising has no effect on impulse buying through usage decisions. Convenience does not affect impulse buying through the decision to use the OVO Application in Tebing Tinggi City. The decision variable for using is not intervening
DAMPAK DISIPLIN PADA KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL PERANTARA Han Martine Tobing; Rumiris Siahaan; Rudi Rajagukguk
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.16

Abstract

The aim of this research is to analyze the effect of discipline on employee performance mediated by motivational variables. The research method uses quantitative types, with the help of SPSS Version 25.00. Data was collected from distributing questionnaires to employees of the food and agriculture security service in the city of Tebing Tinggi. as many as 50 people. The method of analysis uses an instrument test, namely the validity of the data and reliability. The classic assumptions are norm, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination. The hypothesis was tested using the t test and path analysis. Research results: Discipline (X1) affects motivation (Z) Work discipline (X1) influences performance (Y), motivation (Z) influences performance (Y) The direct effect of work discipline (X1) on performance (Y) is 0.352 while indirect effect through the variable motivation (Z), namely 0.500 x 0.398 = 0.199. This means that the indirect effect through motivation (Z) is smaller than the direct effect on performance (Y), the fourth hypothesis is rejected. Motivation has no criteria as a mediating variable.
Pengaruh Pengalaman Pemasaran terhadap Loyalitas Pelanggan Rumah Kecantikan dr Rina dengan Kepuasaan sebagai Variabel Intervening Dinda Santika; Hastuti Handayani Harahap; Sarwoto Sarwoto
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.17

Abstract

Marketing theories become the basic theory, especially the theory of consumer behavior. The aim of the study is to show answers to the research hypothesis: marketing experience influences customer satisfaction with a T-statistic value of 19.593 and customer loyalty with a T-statistic value of 2.676. Customer loyalty is influenced by customer satisfaction, the value of the T-statistic is equal to 3.245 and customer satisfaction is the intervening variable between the effect of marketing experience on customer loyalty with a coefficient value of 0.4122. The research was conducted on 97 respondents as well as being the research sample. Data processing using SPSS 25.0 software
Kepemimpinan Dan Disiplin Kerja Sebagai Variabel Berpengaruh Pada Kinerja Karyawan Cv. Kurnia Alam Sejahtera Fikri Arizal Siregar; Sarwoto Sarwoto; Rakhmawati Purba
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.31

Abstract

The research was conducted on 31 employees of CV. Kurnia Alam Sejahtera in Tebing Tinggi City. The limited number of employees is able to achieve the company's target and the company becomes stable. Accepted leadership and employee discipline are interesting things to research on the object. The quantitative approach becomes interesting to answer the alleged hypothesis supported by SPSS 25.00. The results of the study answer the positive and unidirectional influence between the independent variable and the dependent variable.
DAMPAK MOTIVASI, KARAKTER INDIVIDU PADA KEPUASAN KERJA DAN IMPLIKASINYA TERHADAP LOYALITAS Ayu Zurlaini Zurlaini Damanik; Rosita Manawari Girsang; Satria Yohannes Sinaga
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.32

Abstract

The research objective was to analyze the impact of individual motivation and character on job satisfaction and its implications for loyalty at PT Indonesia Asahan Aluminum. This type of descriptive quantitative research. The population in the study were 40 employees of PT Indonesia Asahan Aluminum (Persero) smelter potline 1. Using saturated or census samples. Sampling method using nonprobability sampling. Data analysis was carried out through the SmartPLS program. The results of the study show that motivation has a direct effect on job satisfaction p-values ​​0.005. Individual character influences job satisfaction with p-values ​​of 0.004. Work motivation has an effect on loyalty p-values ​​0.015. Individual character influences loyalty with p-values ​​0.002. Job satisfaction affects loyalty with p-values ​​0.001. Indirectly, job satisfaction mediates between motivation and loyalty with p-values ​​of 0.038. Job satisfaction mediates between the influence of individual character on loyalty p-values ​​0.040.
Pengaruh Keandalan Pegawai Terhadap Penanganan Keluhan dan Implikasinya Pada Kualitas Pelayanan PLN Tebing Tinggi Syafridahani Lubis; Rumiris Siahaan; Abednego Ketaren
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.35

Abstract

The background of this research is the results of observations regarding employee reliability, complaint handling and service quality at Tebing Tinggi City Branch PLN, such as the speed in responding to non-subsidized customer complaints. The aim of the study was to analyze the effect of employee reliability on complaint handling and its implications for service quality at PLN Branch, Tebing Tinggi City. This type of research is quantitative. The research population was non-subsidized PLN customers who had complaints at the Tebing Tinggi City Branch, namely 379 people. A sample of 80 people using the Slovin formula. The method uses accidental sampling. Data analysis using the SmartPLS program. The results of the study show that employee reliability directly influences complaint handling. Employee reliability influences service quality. Complaint Handling affects Service Quality Then indirectly complaint handling mediates the effect of employee reliability on service quality with p-values ​​of 0.000
Analisis Faktor Efektivitas Iklan Pada Putusan Pembelian : (Studi Kasus Pemakai Sepeda Motor Matic Di Indrapura) Pinondang Nainggolan; Resna Napitupulu; Sriyhardiyanti Manik
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.39

Abstract

The aim of the research is to analyze the effectiveness of advertising on automatic motorbike purchases made at PT. Abiwara III Work Award, Indrapura. Data collection techniques using a questionnaire. The population is automatic motorbike users in Indrapura as many as 365 people with the Random Sampling technique, and the sampling uses the Arikunto formula. The number of samples is 73 people. Research with multiple linear regression analysis using SPSS 25. The research results illustrate: The quality of advertising messages has no impact on purchasing decisions. D. The attractiveness of advertising has no effect on purchasing decisions. The frequency of ad serving has an effect on purchasing decisions. The most dominant factor is the frequency of ad serving. The higher the Ad Show Frequency level, the more popular it will be in society to remember the information conveyed in the promotion of Honda motorcycles
Pengaruh Word Of Mouth, Daya Tarik Wisata Dan Fasilitas Terhadap Minat Berkunjung Ulang Pada Pemandian Alam Swimbath Kabupaten Simalungun Suryani Suryani; Fitrianingsih Fitrianingsih; Limega Candrasa
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.45

Abstract

Pengalaman berkunjung ketempat wisata memberikan kesan tersendiri dan bisa mendorong orang untuk berkunjung kembali. Kunjungan kembali wisatawan menjadi perhatian pemilik objek wisata, sebab kunjungan pendatang menunjukan stabilitas usaha. Penelitian ini sangat penting untuk mengetahui pengaruh dari word of mouth , daya tarik wisata dan fasilitas terhadap minat  berkunjung ulang pada pemandian alam Swimbath Kabupaten Simalungun. Pendekatan kuantitatif pilihan terbaik untuk menyeleaikan penelitian. Banyaknya jumlah populasi dan kesamaan karakteristik populasi peneliti hanya menggunakan 96 sampel, teknik sampel menggunakan accidental Sampling. Data dikumpulkan menggunakan  kuisioner dan pengolahan data digunakan statistical product and service solution versi SPSS 25.00. Pengolahan data dan pembahasan menghasilkan kesimpulan secara individu ketiga variabel berurutan berpengaruh terhadap minat berkunjung ulang pada pemandian alam swimbath kabupaten simalungun. Begitupun uji simultan ketiga variabel berpengaruh terhadap minat berkunjung ulang.