Digital Innovation : International Journal Of Management
Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management

The Regional Impact of Nanjing Urban Rail Network Accessibility on Residential Property Purchase Intention

Caiyun Song (Unknown)
Jacky Mong Kwan Watt (Unknown)



Article Info

Publish Date
15 Jul 2025

Abstract

This study examines the regional impact of Nanjing's urban rail network accessibility on residential property purchase intention, highlighting the interplay between transportation infrastructure and real estate dynamics. As urban rail networks enhance connectivity, they are expected to influence buyer behavior and property values. The research explores how factors such as environmental quality, market conditions, and psychological influences shape purchase intentions among potential buyers. By analyzing data from various neighborhoods affected by the urban rail system, the findings reveal a significant positive correlation between accessibility and property purchase intention, with buyers increasingly valuing sustainable living environments. This study contributes to the understanding of the role of transportation infrastructure in urban development and its impact on residential real estate markets, drawing on insights gathered from a sample of 390 participants in the Nanjing area.

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Journal Info

Abbrev

DigitalInnovation

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...