Articles
<![CDATA[The Impact of Cultural Tourism Industry Policy on Guizhou Travelers' Usage Satisfaction ]]>
<![CDATA[Chuachun Tang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 3 (2024): September : ePaper Bisnis : International Journal of Entrepreneurship and Manag ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/epaperbisnis.v1i3.70
<![CDATA[This study explores the impact of cultural tourism industry policy on travelers' usage satisfaction. As a cornerstone of the industry that advances the cultural sector, tourism plays a crucial role in promoting the realization of high-quality culture and tourism goals and significantly contributes to overall economic development. The potential insights on tourist satisfaction, essential for upgrading scenic spots, attracting tourists, improving service quality and user satisfaction, building an independent tourism brand, driving employment, and promoting regional economic development, are revealed in this study involving 380 respondents. The results show that tourists’ usage satisfaction with cultural tourism industry policy is influenced by policy perception, policy implementation, and overall policy development.]]>
<![CDATA[The Influence of Class Culture of Social Media on Generation Z's Apparel Purchase Behaviour in Guangzhou ]]>
<![CDATA[Yuting Zhang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/greeninflation.v2i2.332
<![CDATA[The study examines the impact of class culture on Generation Z's apparel purchasing behavior in Guangzhou, focusing on the influence of social media. It highlights how social media platforms are crucial in allowing Generation Z to express their identities and aspirations, revealing the complex relationship between class, status, and consumer habits. The research indicates that social media shapes fashion trends and reinforces the need for social validation through interactions with peers and influencer endorsements. As Generation Z navigates a rapidly changing cultural landscape, their purchasing decisions are significantly influenced by their desire to conform to perceived social norms and values. The findings emphasize that brands need to understand and adapt to the nuances of class dynamics in order to connect with this demographic effectively. It suggests that marketing strategies should prioritize authenticity and relatability, based on insights gathered from a sample of 392 participants in the study.]]>
<![CDATA[Influencing Factors of Foreign Film and TV Production Technologies Affect the Behavior of Sichuan Viewers in the Context of Mainland Media Entertainment Development ]]>
<![CDATA[Xingyao Tang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/harmonymanagement.v2i2.265
<![CDATA[As foreign films and television shows increasingly showcase superior production values, audiences in Sichuan have developed higher expectations regarding the quality of content they consume. This shift is primarily driven by exposure to advanced filming techniques, sophisticated storytelling, and high production standards seen in successful foreign media. This study examines how viewers become accustomed to these elevated standards, often favoring local productions that reflect the quality and innovation found in international offerings. This trend compels local media producers to enhance their production capabilities, adopting advanced technologies and techniques to meet the evolving demands of their audience. As a result, the integration of foreign production technologies not only improves the quality of local content but also influences viewer behavior, leading to a preference for productions that exhibit high artistic and technical standards. The relationship between foreign advanced production technologies and viewer preferences in Sichuan underscores a significant shift in the local media landscape. As audiences increasingly demand higher-quality content, local media must adapt by embracing technological advancements to enhance their productions and align with viewer expectations.]]>
<![CDATA[The Impact of Guangyuan Forest Health Tourism Industry Development Strategy on Sichuan Tourist Intention ]]>
<![CDATA[Yuting Zhang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/globalmanagement.v2i2.213
<![CDATA[The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encouraging repeat visits. Sustainability practices are prioritized to build consumer trust and align with environmentally conscious travel trends. The strategy also calls for improving visitor experiences through enhanced infrastructure, immersive activities, and continuous feedback mechanisms to refine offerings. Establishing partnerships with local businesses and cultural organizations further enriches the tourism experience, contributing to the sustainable growth of the forest health tourism sector in Guangyuan and enhancing overall tourist satisfaction based on a sample of 385 Sichuan respondents.]]>
<![CDATA[The Impact of Advanced Teaching Tools on Uni-versity Teachers' Adoptive Intention in Sichuan in the Age of Artifi-cial Intelligence ]]>
<![CDATA[Yong Zhao]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities ]]>
Publisher : <![CDATA[Badan Penerbit STIEPARI Press ]]>
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DOI: 10.56910/literacy.v4i2.2369
<![CDATA[The Impact of Advanced Teaching Tools on University Teachers' Adoptive Intention in Sichuan in the Age of Artificial Intelligence" explores the significant relationship between innovative teaching tools and university educators' willingness to integrate artificial intelligence technologies into their practices. The study highlights that educators’ positive experiences with advanced teaching tools enhance their perceptions of usability and effectiveness, leading to a greater intention to adopt these technologies. It also examines the role of supportive artificial intelligence policies, which promote ethical usage and provide necessary training, as crucial factors influencing adoption. The findings suggest that fostering an environment that encourages innovative practices and addresses concerns about AI tools can significantly improve educational outcomes. Overall, the research underscores the importance of strategic institutional support in facilitating the successful integration of AI technologies in higher education through a sample of 395 university teachers in Sichuan.]]>
<![CDATA[Study of the Purchasing Intention of Tourists for Guizhou Intangible Cultural Heritage Batik Products ]]>
<![CDATA[Ya Huang]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v2i3.703
<![CDATA[The abstract on the purchasing intention of tourists for Guizhou's intangible cultural heritage batik products explores the interplay of cultural significance, consumer attitudes, and social influence. It highlights how the rich history and craftsmanship associated with batik create a strong emotional connection for tourists, enhancing their willingness to purchase these items as authentic souvenirs. Positive consumer attitudes, shaped by prior experiences and appreciation for cultural heritage, further contribute to purchase intentions. Additionally, social influence plays a crucial role, as recommendations from peers and social media endorsements significantly impact tourists' perceptions and decisions. The study underscores the importance of effectively promoting these cultural products through storytelling, community engagement, and leveraging social proof to boost sales and preserve cultural traditions through the survey of 390 Guizhou residents.]]>
<![CDATA[The Impact of Consumer Satisfaction on Brand Building of Rural Health Industry in Sichuan from the Perspective of Silver Economy ]]>
<![CDATA[Jingxin Cao]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v2i3.704
<![CDATA[This research explores the impact of consumer satisfaction on brand building within the rural health industry in Sichuan, focusing specifically on the elderly population in the context of the silver economy. It identifies key factors influencing consumer satisfaction, including quality of service, customer support, and community engagement. The study highlights how high-quality healthcare tailored to the needs of older adults fosters trust and loyalty, while adequate customer support enhances the overall experience by addressing specific concerns. Furthermore, community engagement creates a sense of belonging, increasing health service satisfaction. The findings suggest that healthcare providers can strengthen their brand by prioritizing these elements, leading to better health outcomes and increased consumer loyalty among 375 local Sichuan senior citizens]]>
<![CDATA[The Impact of the US-China Trade War on the Motivation for Expansion in the Electron-ic Manufacturing Sector in Sichuan ]]>
<![CDATA[Jingying Fu]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 2 No. 3 (2025): July : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v2i3.796
<![CDATA[The abstract examines the impact of the US-China Trade War on the motivation for expansion within Sichuan's electronic manufacturing sector. The trade conflict has introduced significant challenges, including increased tariffs and supply chain disruptions, compelling local firms to reassess their strategies. In response, companies have intensified their focus on innovation and technological advancement to enhance competitiveness and reduce reliance on foreign technologies. This drive for self-sufficiency has led to increased investment in research and development, fostering new capabilities and market opportunities. Moreover, the trade war has shifted attention toward domestic markets, prompting firms to diversify their supply chains and explore alternative business avenues. Government support has further facilitated this expansion, providing resources and incentives that bolster growth. The findings suggest that the motivations for expansion are closely intertwined with the broader geopolitical landscape, shaping the future of Sichuan's electronic manufacturing industry, based on insights gathered from a sample of 380 Sichuan electronic manufacturer operators in the study.]]>
<![CDATA[Study of the Resource Integration and Performance Improvement Strategies of Vocational Colleges in the Background of the Double High Plan in Xuzhou ]]>
<![CDATA[Zhongxu Li]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/ijems.v2i2.695
<![CDATA[Under the Double High Plan, the management of vocational colleges in Xuzhou should focus on a few essential strategies to improve performance and use resources effectively. First, college leaders need to align their programs with local industry needs. By partnering with businesses and industry groups, colleges can adjust their curricula to keep them relevant, helping students find jobs and be satisfied with their education. Next, effective resource use is crucial. Managers should wisely allocate financial, human, and technological resources to create better learning environments. This may include training teachers to use new technologies and teaching methods, which can improve teaching quality and lead to better student outcomes. In addition, colleges should consistently apply strategies to improve performance. This includes ongoing professional development for teachers to help them deliver engaging and practical instruction. School managers should also regularly review and adapt these strategies based on student feedback and performance data to ensure they are effective. In summary, vocational colleges under the Double High Plan must use resources effectively and apply performance improvement strategies based on the research results of 375 Xuzhou vocational school employees. By being proactive and flexible, college managers can enhance educational quality and support student success in Xuzhou]]>
<![CDATA[Influencing Mechanism of Shaoxing High School Parents' Purchase Intention in Selection of Online Courses ]]>
<![CDATA[Hongwei Tu]]>;
<![CDATA[Jacky Mong Kwan Watt]]>
<![CDATA[ International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/ijems.v2i2.696
<![CDATA[The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.]]>
