<![CDATA[The development of information technology has provided significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach through digital platforms. Toko Kue Iyum, a culinary-based MSME, still relies on conventional marketing methods via social media and direct sales, which limits its ability to effectively reach customers. To address this issue, the design and development of an e-commerce website was carried out to support more structured and efficient online sales activities. The system development method used in this project is the Waterfall model, covering requirement analysis, system design using UML, database design with ERD, and the development of a responsive user interface. The result of this project is an e-commerce website equipped with features such as user registration, product catalog, shopping cart, checkout process, and an admin panel for managing products and orders. The implementation of this system is expected to improve transaction convenience, expand market reach, and support MSME digitalization. This website provides a solution to the limitations of conventional sales systems and can be further developed by integrating digital marketing features and enhancing transaction security.]]>
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