Jambura Science of Management
Vol 7, No 2 (2025): Jambura Science of Management - July 2025

Innovation and Technology: Determining Factors of Handphone Sales in Sikapaiya

Antika, Rindi (Unknown)
Erwin, Erwin (Unknown)
Mas'ud, Anis Anshari (Unknown)

Article Info

Publish Date
18 Jul 2025

Abstract

Purpose: This study investigates the impact of innovation and technological progress on smartphone sales in Sikapaiya, Majene.Design/Methodology/Approach: This study uses a descriptive quantitative approach with multiple linear regression analysis via SPSS 25 on 100 respondents.Findings: The results show that innovation and technological progress have a significant effect on smartphone sales, both partially and simultaneously. The findings have significant implications for increasing smartphone sales, suggesting that mobile phone companies can boost sales by developing better innovations and technologies.

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Journal Info
Jambura Science of Management
Website

Abbrev

jsm

Publisher

Universitas Negeri Gorontalo

Subject

Economics, Econometrics & Finance

Description

Jambura Science of Management is a peer-reviewed journal published by Department of Management, Faculty of Economic, Universitas Negeri Gorontalo twice a year in January and July. P-ISSN (2655-3651) E-ISSN (2656-0453) The aims of this journal is to provide a venue for academicians, researchers and ...