<![CDATA[This study aims to identify and describe the potential tourist attractions in Sungai Petai Tourism Village, Kampar Regency. The research employs a descriptive qualitative method, using data collection techniques such as observation, interviews, and documentation. The findings indicate that Sungai Petai Village possesses three categories of tourist attraction potential: natural, cultural, and man-made tourism. The most prominent natural attractions are found in dusun Kayu Jangkar, particularly the Petai and Mayor Rivers, which offer clear water, calm flows, and a pristine environment ideal for family recreation and ecotourism. Cultural potential is reflected in the community's social activities, traditional customs, and preserved local values. Meanwhile, man-made attractions are still in the early stages of development. These findings suggest that Sungai Petai Village holds significant opportunities to be developed into a community-based sustainable tourism destination, provided that improvements in infrastructure, promotion, and collaboration between the government and local community are implemented. Keywords: Tourism Potential, Tourist Attraction, Tourism Village, Sungai Petai.]]>
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