Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 3 No 1 (2025): Juli - September

Optimalisasi Desain Visual dalam Meningkatkan Brand Awareness UMKM Anfelin Patisserie

Mutiara Putri Maharani (Unknown)
Sridevi Qurani (Unknown)
Anggi Cahyani (Unknown)
Zulfahmi (Unknown)

Article Info

Publish Date
19 Jul 2025

Abstract

Anfelin Patisserie, a sweet food MSME founded by Fahira Atsilah in November 2023 in GOR H. Agus Salim, Padang. Initial observations show that Anfelin Patisserie, although known for its innovative products such as the viral "cookie bomb", still faces challenges in the visual representation of the brand, especially in the design of the banner and logo that is less than optimal.

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Journal Info
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Website

Abbrev

jipm

Publisher

CV ITTC Indonesia

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...