Jurnal Pengabdian Kepada Masyarakat
Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025

PELATIHAN MANAJEMEN EVEN UNTUK MENINGKATKAN BRANDING PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG

Suwarni, Evi (Unknown)
Tiara Estu Amanda (Unknown)
Kartikasari, Prima Beauty (Unknown)
Nouval, Alvin (Unknown)
Pratama, Cahyo Ramadhan (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

The purpose of this community service program is to enhance the event management skills of the SMEs (UMKM) in Desa Duwet, Kecamatan Tumpang, Kabupaten Malang. The approach used includes a series of training and mentoring sessions focused on improving event planning, budgeting, marketing, communication, community engagement, crisis management, and sustainability. The goal is to empower the local community to manage events effectively and sustainably such as bazaars and exhibitions. The result of this program was an increase in the SMEs' capacity to independently manage local events, which in turn boosted local economic activity and promoted product branding.

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Journal Info
Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

abdimas

Publisher

Politeknik Negeri Malang

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sasaran J-ABDIMAS - Jurnal Pengabdian Kepada Masyarakat merupakan jurnal pengabdian kepada masyarakat yang ditertbitkan dan dikelola oleh Unit Pelaksana Teknis (UPT) Penelitian dan Pengabdian Masyarakat (P2M) Politeknik Negeri Malang. J-ABDIMAS diharapakan mampu menjadi media publikasi seluruh ...