EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 3 (2025): Juli

The Influence Of Celebrity Endorser, Perceived Quality, And Testimonials On Purchase Intention Of Hanasui Products In Surabaya

Restiatin, Restiatin (Unknown)
Rusdianto, R. Yuniardi (Unknown)

Article Info

Publish Date
11 Jul 2025

Abstract

The focus of this research is to analyze the partial and simultaneous effects of celebrity Endorser Variables, Perceived Quality, and Testimonials on Purchase Intention of Hanasui local brand products among Surabaya City consumers. The sample consisted of 205 respondents selected through purposive sampling method with the criteria of knowing Hanasui products, at least 17 years old, and domiciled in Surabaya. The data analysis technique was carried out with multiple linear regression analysis tests with the help of SPSS version 26 software. The findings showed that simultaneously and partially, Celebrity Endorsers, Perceived Quality, and Testimonials had a positive and significant impact on Purchase Intention.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...